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Google treats your Business Profile listing, posts, and customer reviews as different surfaces. Keep the listing focused on your business identity: Google prohibits time-bound promotions, pricing, and direct calls to action there. Offers and updates may generally appear in posts, but rules on contact details, hotels, and restricted products still apply. Reviews must reflect genuine customer experiences and cannot be bought, steered, or suppressed. This guide reflects Google’s published policies as checked October 7, 2026; Google says its policies may change.
Listing content: avoid prices, promotions, and calls to action
Google does not allow promotional or commercial material in merchant listing content when it includes time-bound promotions, pricing, or direct calls to action. The listing should describe the business and its identity, rather than function as an advertisement for a temporary deal or a request to take an immediate action.
For example, do not put a limited-time discount, a service price, or a prompt such as “Book now” in the listing content. This restriction is about listing content; posts have separate rules.
See Google’s Prohibited & restricted content policy.
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Posts: offers can be allowed, with important exceptions
Google permits promotional or commercial offers and updates in posts, subject to its content policies. That does not mean every promotion is allowed: regulated-product rules apply, and some contact details may be removed if Google cannot verify them.
Contact details and links
Posts may be removed if they contain unverified phone numbers, email addresses, or social handles. Google recommends using the verified phone number on the Business Profile and the post’s Call now button instead. Contact details or links unrelated to the business are also prohibited.
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Hotels
Hotels cannot create offer posts or mention or link to deals, promotions, special offers, or discounts in posts. This is a hotel-specific restriction, not a blanket rule for every business category.
Restricted products and services
Google restricts content promoting certain regulated products or services, including alcohol, gambling, tobacco, guns, health and medical devices, regulated pharmaceuticals, adult services, and financial services. Content in these categories must not include calls to action or offers for sale. Examples Google identifies as disallowed include purchase links, contact information for buying restricted goods, promotional prices, and coupons. The applicable policy category and local rules matter; this is not legal advice.
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Check Google’s photos, videos, and posts content policy alongside its prohibited and restricted content rules.
Reviews: ask for honest feedback, never manipulate it
Google says, “Contributions to Google Maps should reflect a genuine experience at a place or business.” A merchant may neutrally ask customers to share honest feedback, but cannot influence the rating or review contents. Google’s policy allows solicitation of genuine reviews without incentives or attempts to shape what the customer writes.
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Do not buy, reward, or steer reviews
- Do not pay for reviews or offer discounts, goods, or other benefits in exchange for a review.
- Do not offer an incentive for someone to revise or remove a review.
- Do not ask only customers you expect to be happy to post reviews, or selectively solicit positive reviews.
- Do not discourage negative reviews, suppress them, or undermine a competitor through reviews.
- Do not require a particular rating or wording, or pressure customers to post while they are on your premises.
These rules also cover reviews that do not reflect a real experience, coordinated activity across multiple accounts, and technical methods used to imitate genuine engagement. Read Google’s prohibited and restricted content policy for its full fake-engagement rules.
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Google’s Maps contribution rules also bar content that is off-topic, unclear, or repetitive. Avoid general political or social commentary and personal rants in location contributions. Reviews must not be used for advertising or solicitation; reviewers may not include email addresses, phone numbers, social links, or external links. In posts, contact details and links must relate to the business.
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What Google can do when content violates policy
Google may reject content, restrict a Business Profile, or limit access after a policy violation. For fake-engagement violations, consequences can include a temporary block on new reviews, temporary unpublishing of existing reviews, and a warning to consumers that fake reviews were removed. Google says it will notify a business if it plans to apply a restriction. See its overview of Business Profile policies and policy-restriction guidance.
Appeals depend on the issue and region
Some decisions can be appealed, but not every restriction is eligible and an appeal does not guarantee reversal. When a decision is available for appeal, Google’s appeals tool displays the profile, moderation reason, and relevant policy. For certain suspended-profile, rejected-edit, and media-restriction matters in the UK and EEA, Google provides an appeals tool; some rejected edits and media restrictions elsewhere require contacting support.
If Google offers an optional evidence form, submit it within 60 minutes after filing the appeal. Google says review decisions can take up to five business days; that is an upper estimate, not a guarantee. Follow the instructions shown for your specific case in Google’s appeal guidance.
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