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Google discontinued its Business Profile website builder in March 2024, so a Business Profile no longer gives you that simple standalone website. You can still use the Profile to display business information and interact with customers; to publish your own branded pages, choose a separate site platform. The six options below suit different needs rather than forming a universal ranking.
What changed, and what should you preserve?
The former website builder attached to Google Business Profile is discontinued. Google’s help community response describes the shutdown and names example alternatives, including the platforms covered here: Google Business Profile Community. Your Business Profile remains separate from a standalone website: it can still present your contact details, hours, photos, menus, reviews, and customer-interaction options.
Before switching, save the text and images from the old site, map its pages and links, check which pages bring search visits, and update any ads or other places that pointed to the old address. If you used a custom domain, review its forwarding or redirect settings so visitors reach the replacement site. GoDaddy’s migration guide outlines these planning considerations; its product and pricing details date from 2024.
Do these 3 things before closing this tab:
1Repair Windows errors before they cause bigger problems2Fix the driver behind crashes, sound loss and screen glitches3Clear out junk files and repair common Windows errorsWhich alternative fits your business?
| Platform | Best fit | Setup and upkeep | Key trade-off |
|---|---|---|---|
| Google Sites | Basic informational pages, especially if you already use Google tools | Simple site-building approach; verify current publishing and domain options | May not match the business features or flexibility of a commercial builder |
| Wix | Owners seeking a visual builder with templates and integrated business tools | Hosted platform with template and AI-assisted setup options | Confirm that the chosen plan covers your domain, bookings, or commerce needs |
| Squarespace | Branded, polished service or small-business sites | Hosted, template-led platform with site management tools | Publishing on a custom domain requires a paid plan |
| GoDaddy Websites + Marketing | Small businesses already using GoDaddy’s domain ecosystem | Hosted option; check which builder and plan currently apply | Product lineup is changing, so confirm the current offering before starting |
| WordPress | Owners who prioritize publishing flexibility and extensibility | WordPress.com is hosted; self-hosted WordPress requires separate hosting and more upkeep | Greater flexibility can mean more learning and management |
| Shopify | Businesses that need an online product catalog and checkout | Commerce-focused hosted platform | Usually more than a basic contact-and-hours website requires |
These descriptions are not a price ranking. Current comparable prices for all six platforms are not established here, and costs depend on location, plan, renewals, and add-ons. Check each vendor’s current pricing and plan details before deciding.
Google Sites: a simple informational presence
Google Sites is worth considering if the replacement only needs to explain what you do, show essential information, and connect to other Google tools. It is a lightweight option, not necessarily a like-for-like substitute for a commercial small-business builder. Before committing, verify its current publishing process and whether it supports the domain setup you need.
Wix: visual design and integrated business features
Wix offers a visual, hosted builder with templates, AI-assisted setup, and business features. It can suit an owner who wants more design and functionality control without assembling a site from separate services. Check the current plan limits for your custom domain and any booking or commerce features; Wix’s platform comparison discusses how builders differ in features and pricing.
Squarespace: a polished site with built-in tools
Squarespace combines template-led design with hosting and tools for site content, SEO, analytics, and commerce. It is a candidate for a polished brand site with service pages. You can design during a free trial, but publishing with a custom domain requires a paid plan. Review local prices and plan features before choosing. Its website product page describes included capabilities and the trial-to-publishing process.
GoDaddy Websites + Marketing: check the current builder first
GoDaddy may be convenient if your domain and other business services are already there, but its website-builder lineup is in transition. A GoDaddy Help article says its AI Website Builder was due to be discontinued on July 31, 2026, with affected customers moved to its classic builder. Because that date has passed, verify the current product name, availability, and plan before signing up; do not assume an older migration guide describes today’s offer.
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WordPress: flexible publishing, with different maintenance models
WordPress is best considered when you want room to publish more content or extend the site over time. Distinguish WordPress.com, a hosted service, from self-hosted WordPress, where you arrange hosting and take on more technical management. WordPress.com can add flexibility through plugins, but that can also increase the learning and upkeep involved. A Squarespace comparison of alternatives discusses WordPress.com and other platform trade-offs: Google Sites alternatives.
Shopify: choose it for selling products online
Shopify is designed around commerce: product catalogs, checkout, and online selling. It is a sensible candidate when sales are central to the site, but may be unnecessary if visitors only need your services, hours, and contact details. Google included Shopify among examples of replacement tools in its community response; assess its current fit and plans against your actual selling needs.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to choose and budget for the replacement
Match the platform to the job
- Basic information: consider a lightweight option such as Google Sites, after checking publishing and domain requirements.
- Fast hosted setup: compare Wix, Squarespace, and GoDaddy’s currently available builder for templates, integrated tools, and ongoing management.
- Publishing flexibility: consider WordPress, choosing hosted or self-hosted based on how much maintenance you are prepared to handle.
- Product sales: focus on a commerce platform such as Shopify if you need catalog and checkout functionality.
Check the full cost, not just the entry price
Compare the renewal price as well as any introductory rate. Include the domain, business email, ecommerce or payment charges, and paid add-ons you need. Confirm which plan unlocks custom-domain publishing, bookings, or store features. Vendor comparison pages can help identify features to compare, but their starting prices may vary by location and should not be treated as a current, directly comparable quote.
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Plan for the next move, too
Before building, check what you can export or take with you if you change platforms later. The available platform descriptions do not establish export and portability terms consistently across all six choices, so review each vendor’s current documentation. Keep your domain registration separate from your site decision where practical, and retain local copies of your business text and media.
Quick Recap
Finish the migration
- Inventory the old site: list its pages, contact links, images, and any domain or forwarding settings.
- Build the replacement: recreate the essential pages first, then test forms, phone links, directions, and any booking or checkout flow.
- Update destinations: change the website address on your Business Profile, ads, social pages, and other listings. Review any old custom-domain redirects.
- Recheck your Profile: keep hours, contact information, photos, menus, and customer-facing details current independently of the new site.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
