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There is no reliable flat price for a clickable prototype in 2026: the cost depends on what it needs to show and what work the quote includes. Linking existing screens into a simple flow is a different job from researching a new product, designing its screens, and building and revising a polished prototype. Broad UI/UX hourly benchmarks can help you understand provider models, but they are not prototype price quotes.

Why there is no single prototype price

A clickable prototype can mean anything from existing screens connected into a basic user journey to a polished, interactive representation of a product that still needs discovery, screen design, and iteration. Those deliverables require different amounts and kinds of work.

Figma’s 2026 UI/UX cost guide illustrates the scope difference with a five-screen landing page and a 40-screen enterprise dashboard. It identifies the number and complexity of screens and user flows, stakeholders, designer experience, geography, deliverables, and deadline as factors that affect cost. Its guide also notes that new-product work may involve research, information architecture, wireframes, UI design, and prototyping—not just connecting screens.

Figma says wireframes alone cost less than a working prototype. A quote should therefore name the deliverable and its fidelity, rather than simply promise a “prototype.” Read Figma’s 2026 UI/UX design cost guide.

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What broad design-cost benchmarks can—and can’t—tell you

Figma’s 2026 guide gives these broad benchmarks for UI/UX hiring models. They are not fixed fees or per-screen rates for clickable prototypes, and actual costs may differ.

Hiring model Benchmark in Figma’s 2026 guide How to interpret it
Freelance designer $20–40 per hour, citing Upwork A broad freelance design benchmark, not a prototype-specific quote.
Design agency $25–49 per hour average, citing Clutch A broad agency benchmark, not a prototype-specific quote.
In-house designer About $95,000 per year, citing the BLS An annual salary reference, not a contract price for a prototype.

These figures describe different ways of obtaining design capacity, so they are not directly comparable project bids. An agency may include multiple roles and coordination; a freelancer offers a narrower capacity. An in-house designer is generally more suited to ongoing work than a one-off assignment.

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What changes the quote

  • Screen, flow, and state count: More screens, distinct user journeys, unusual interface states, and stakeholders can increase the effort.
  • Starting point: Supplying finished designs is different from commissioning research, information architecture, wireframes, and visual UI design as well as prototyping.
  • Fidelity and deliverables: A wireframe, polished click-through, and working prototype are not interchangeable. Specify what the provider will deliver.
  • Provider and location: Experience and geography affect rates. The team’s composition also matters, especially when multiple disciplines are involved.
  • Schedule and revisions: A compressed timeline can cost more if it requires dedicated capacity or faster turnaround. The number of included review and revision rounds should be explicit.

How to compare freelancer, agency, and in-house options

Option Often a fit when What to weigh
Freelancer The project is small and well-defined, and you can manage the work. Confirm that the person’s capacity and skills cover every requested deliverable.
Agency The project is larger or needs multiple disciplines, structure, and coordination. Ask which roles are included and who handles reviews and handoff.
In-house designer Design work is ongoing rather than a single bounded prototype. Consider the continuing role, rather than treating annual salary as a one-project fee.

For a fair comparison, give every provider the same brief, scope, fidelity, research expectations, handoff requirements, and deadline. Compare the resulting deliverables and assumptions, not only the headline rate.

Keep prototype software separate from design labor

Figma’s official pricing page lists a free Starter tier and Professional full seats at $16 per month in the USD pricing displayed on the page. Figma also supports interactive prototyping and shareable prototype links. A subscription is a tool cost; it does not pay for someone to define a user flow, create screens, connect states, conduct research, or revise the prototype. Check Figma’s official pricing page for current subscription details, since prices can change.

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What to put in a request for a prototype quote

Send each prospective provider the same checklist so their estimates cover comparable work:

  • Number of screens, user flows, and interface states.
  • Starting materials, such as existing designs, research, or product requirements.
  • Expected fidelity and the specific prototype deliverables.
  • Whether discovery or user research, information architecture, wireframes, and UI design are included.
  • Review and revision rounds, plus the people expected to provide feedback.
  • Handoff assets and format.
  • Deadline and any schedule constraints.
  • Team roles included and any work assumed to be handled by you.

Ask providers to identify exclusions as well as included work. That makes it easier to see whether a lower estimate reflects a narrower deliverable rather than a more efficient way to produce the same result.

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