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Intune has no single Android management mode. You pick an Android Enterprise enrollment mode based mainly on who owns the device, whether one person is assigned to it or it is shared, and whether that person may use it for personal purposes. A personal phone used for work takes a personally owned work profile. A company phone that staff may also use personally takes a corporate-owned work profile (COPE). A company phone used only for work takes fully managed (COBO). A kiosk, shared, or userless device takes dedicated (COSU). Personally owned work-profile management is also moving to Google’s Android Management API, so check your tenant’s current state before you roll it out.

Start with three questions

Work through these in order. Each answer narrows the choice to one mode.

  1. Who owns the device? If the employee owns it, use a personally owned work profile. If the organization owns it, continue to question 2.
  2. Is the device assigned to one person, or is it shared or userless? Shared, kiosk, inventory, or ticketing devices use dedicated (COSU). A single-user device continues to question 3.
  3. May the user use the device personally? If yes, use a corporate-owned work profile (COPE). If no, use fully managed (COBO).

The four modes compared

The three axes that separate the modes are ownership, user assignment, and personal use. The table below uses those axes and the management scope Microsoft documents for each mode.

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Mode Ownership User assignment Personal use What administrators manage
Personally owned work profile (BYOD) Personal (user-owned) Single user Allowed; the personal side stays under the user’s control Policies apply to the work profile only
Corporate-owned work profile (COPE) Organization Single user Allowed The work profile, plus some whole-device settings
Fully managed (COBO) Organization Single user Work only The whole device, including controls not available with work-profile management
Dedicated (COSU) Organization Userless or shared Not a personal-use device A kiosk or shared-purpose device

Personally owned work profile (BYOD)

The work profile holds work apps and data apart from the user’s personal apps and data. Intune policies apply to the work profile, and the personal side remains under the user’s control. Enrollment happens either through the Company Portal app or through web-based enrollment, depending on how the tenant is configured. Because this flow is changing, see the transition section below before you enable it.

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Corporate-owned work profile (COPE)

Use COPE when the organization owns a single-user device and allows personal use. The work profile separates work apps and data from personal ones. Microsoft’s work-profile guidance also describes administrator control over some device-wide settings on corporate-owned work-profile devices, including password requirements, Bluetooth, data roaming, and factory-reset protection. Check the current settings catalog in Intune before you promise any one of these controls to a business owner, because the available list can change.

Fully managed (COBO)

Use fully managed for a corporate-owned, single-user device meant for work only. Management applies to the whole device, so it reaches controls that the work-profile modes cannot reach. Choose this mode when personal use is not part of the deal, for example on field-service phones that hold no personal accounts.

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Dedicated (COSU)

Dedicated is for organization-owned devices that have no single user, are shared between people, or run as kiosks. Inventory scanners and ticketing terminals are typical examples. Do not select dedicated for an ordinary single-user phone, even one that is company-owned. Use fully managed or COPE for that.

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Prerequisites before you configure anything

  • Device and region support. Confirm the device model, Android version, and country or region against Intune’s device requirements for the mode you intend to use. Some options depend on Google Mobile Services (GMS). Microsoft’s documentation does not certify individual phone models, so verify any specific handset yourself before buying in bulk.
  • A Managed Google Play connection. Microsoft states that this connection is required for every supported Android Enterprise option, including personally owned work profile, corporate-owned work profile, fully managed, and dedicated devices.
  • An enrollment profile and groups. Create the enrollment profile for the chosen mode and assign the device or user groups it applies to.
  • User instructions and helpdesk material. Enrollment is a provisioning workflow that people go through themselves, so the instructions must match the route you choose.
  • A factory-reset plan for corporate-owned modes. Microsoft’s guide says corporate-owned fully managed, dedicated, and corporate-owned work-profile devices must be factory reset before enrollment. Schedule that work and tell users in advance, because it erases existing data on the device.

Setup sequence

  1. Confirm that the device model, Android version, and country or region support the mode you plan to use.
  2. In the Intune admin center, connect the tenant to Managed Google Play by following Microsoft’s connection instructions for Android Enterprise.
  3. Create the enrollment profile for the chosen mode and assign the relevant device or user groups.
  4. Select and communicate the enrollment route. For corporate-owned dedicated, fully managed, and COPE devices, Microsoft documents QR code, token, Google Zero Touch, Samsung Knox Mobile Enrollment, and NFC where the device supports it. For personally owned work profiles, users enroll through the Company Portal app or through web-based enrollment, depending on the tenant configuration. Verify the methods supported for your exact device and mode.
  5. For corporate-owned devices, factory reset each device before enrollment, and confirm that each user knows the reset will erase the device.

What the work profile does and does not reveal to administrators

Microsoft describes the work profile as a separate area for work apps and data. Its policies and settings apply to that area, and apps and data outside it remain personal and under the device user’s control. That is the accurate boundary to explain to employees. Do not describe it as Intune being unable to see anything personal. Microsoft’s documentation covers the scope of policy management, not every data flow during management.

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Microsoft also notes that some user and device information is shared with Google when Android Enterprise management is enabled. For the details, read Microsoft’s current Android Enterprise data disclosure, since the list of shared items is the authoritative reference and it can change.

The personally owned work-profile transition to Android Management API

Microsoft is moving personally owned work-profile management onto Google’s Android Management API. Microsoft describes the API as Google’s recommended interface for Android Enterprise management, and the Android Device Policy app enforces policies in this API-based flow. Microsoft already uses the API for corporate-owned work-profile, fully managed, and dedicated management. Personal work-profile management is the last of these to transition.

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What changes for users and administrators

The transition introduces web-based enrollment for personal work profiles. In the migrating flow, Company Portal is replaced as the main user-facing management app. Existing personal work-profile devices are moved by a migration policy, and Microsoft’s guidance states that they cannot be rolled back once migrated.

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Before you enable web-based enrollment

  • Test web-based enrollment in a test tenant first.
  • Walk through the user enrollment flow from the employee’s side, on the device types you support.
  • Update helpdesk articles and scripts so that support staff describe the new flow, not the old Company Portal steps.
  • Enabling web enrollment applies to the whole tenant and affects all new personal work-profile enrollments. Microsoft states that this setting cannot be reversed.
  • Check the current Intune Android Enterprise documentation and your tenant’s migration state on the day you deploy, because the rollout is still changing.
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Android device administrator is legacy

Microsoft’s platform overview still lists Android device administrator as a supported option. It also states that Android Enterprise has superseded this method and that device administrator is not recommended for new enrollments. Plan new Android deployments around the Android Enterprise modes above. Keep device administrator in a legacy or migration note only for devices that are already enrolled under it.

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