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The Loan Store, Inc. changed its name to Averra Financial, Inc. on October 1, 2026. The company says the new name better reflects its growth into a broader national wholesale mortgage platform; it says its broker relationships, pricing, loan programs, approvals, and loans already in process are unchanged.

Why did The Loan Store change its name?

Averra Financial says the rebrand reflects expansion in its product range, technology, and national reach since it acquired Homepoint’s wholesale business in 2023. The company now serves independent mortgage brokers nationwide and says the old name no longer captured the scope of its business.

“The Loan Store name got us here, but it no longer tells the whole story of who we are,” said Phil Shoemaker, chief executive officer of Averra Financial. The company announced the change on October 1, 2026, and says its website is now averrafi.com.

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What changes for mortgage brokers and loans in progress?

Averra says the change is a new corporate and public-facing name, not a change to the broker experience or loan terms. The company says account executives, loan programs, pricing, approvals, and existing pipelines are unaffected, and loans already in process will continue to close as scheduled. HousingWire likewise reported that broker terms and in-process loans remain unchanged.

Employee email addresses are moving to the @averrafi.com domain. Averra says messages sent to legacy email addresses will be forwarded automatically for several months.

What does Averra Financial offer?

The company describes a broker-facing wholesale platform with conventional, government, non-QM, and home equity products, supported by dedicated account executives and proprietary broker technology. It highlights Averra Advantage, an income-verification tool intended to help brokers qualify borrowers with complex or nontraditional income.

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National Mortgage Professional has also reported offerings including FHA, VA, USDA, second mortgages, and buy-before-you-sell products, describing the platform as oriented to brokers and non-delegated lenders. That is trade-publication reporting, not a verified current product matrix; availability and borrower eligibility depend on the specific program.

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Non-QM lending

Averra reported that its non-QM volume grew 68% fiscal year-to-date through August 2026 compared with the same period in 2025. This is the company’s reported figure, not an independently audited result in the sources reviewed.

Home equity through Aven

Averra says its HELOC partnership with Aven funded its first loan in May 2026. The partnership is described as a digital home equity option for brokers whose clients want access to home equity without refinancing an existing mortgage. The announcement does not set out public consumer eligibility rules or a direct consumer application route.

How large is Averra among wholesale lenders?

Averra describes itself as “one of the four largest” wholesale mortgage lenders in the United States. That is the company’s characterization, not a ranking independently established by its announcement. National Mortgage Professional reported that The Loan Store ranked fourth among U.S. wholesale lenders by third-quarter 2025 volume, citing Inside Mortgage Finance data; the underlying data was not available in the sources reviewed here.

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What is the practical takeaway?

For brokers already working with The Loan Store, Averra says the transition changes the company name and website, not pricing, programs, approvals, or the handling of loans already underway. The rebrand presents the business as a broader wholesale platform, while claims about its market rank and recent non-QM growth should be understood as attributed company or trade-publication reporting.

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