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Samsung’s S99H OLED won all three headline awards at the 2026 HDTVTest TV Shootout: Best TV of 2026, Best Home Cinema TV and Best Living Room TV. It was a three-category sweep at one event—not three consecutive years of wins.
Which TV won all three awards at the 2026 HDTVTest TV Shootout?
Samsung’s S99H OLED took the three headline prizes, according to Samsung Newsroom U.K.’s October 7, 2026 announcement. The company described the result as the first time a TV had won all three headline awards at the annual shootout.
| Award | Winner |
|---|---|
| Best TV of 2026 | Samsung S99H OLED |
| Best Home Cinema TV | Samsung S99H OLED |
| Best Living Room TV | Samsung S99H OLED |
The “three consecutive awards” wording refers to three award categories won at the same shootout. It does not mean the TV won in three successive annual events.
How was the shootout judged?
Samsung says the event was held in association with independent retailer Crampton & Moore, which provided logistics and equipment. The panel comprised eight industry professionals, reviewers and enthusiasts, and used blind testing across eight picture-quality categories:
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- Dark-scene performance
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HDTVTest founder and shootout host Vincent Teoh said: “The Samsung S99H OLED became the first TV ever to sweep all three headline awards at our annual TV Shootout. Its performance across both cinematic viewing in a dark room, and less-than-pristine broadcast and sports content in a bright room, underlines just how accomplished and versatile the S99H is as an all-round TV.”
Samsung’s announcement identifies the judging categories and process, but does not provide detailed scores or head-to-head results for each competing model. The awards therefore establish the event outcome, not a numerical performance margin over other TVs.
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Is the Samsung S99H the same as the S95H?
According to SamMobile’s October 8, 2026 report, the award-winning television is called S99H in the U.K. and S95H in many other markets. Check the model name and regional configuration when looking up specifications or availability; the name is not presented consistently across markets.
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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11Samsung’s 2026 interim report lists S95 OLED entries in 55-, 65- and 77-inch sizes, plus an 83-inch entry. It lists features including a 165Hz variable refresh rate and OLED Glare Free for those entries. The same report also describes S90 and S85 OLED models, so its details should not be applied to Samsung’s entire OLED range. These are manufacturer-reported lineup specifications, and configurations can vary by region.
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SamMobile reported four U.K. sizes from 55 to 83 inches and a starting price of £2,299 for the 55-inch set as of October 8, 2026. That is dated secondary reporting, not a verified live price or confirmation of current stock.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What other award has Samsung’s OLED received?
Samsung separately announced that the S95H received a Best of the Best honor at the Red Dot Design Award 2026, citing its FloatLayer design. This is a distinct design award; it is not one of the three HDTVTest TV Shootout prizes.
Rank #4
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- ULTIMATE GAMING PACK*: Conquer the competition with ultra-smooth, tear-free, low-latency gameplay and real-time responsiveness. Unlock the ultimate gaming experience with the powerful combination of Motion Xcelerator 165Hz with NVIDIA G-SYNC or AMD FreeSync Premium Pro.*
- 4K AI UPSCALING PRO: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
- AI MOTION ENHANCER PRO: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.*
Samsung U.K. and Ireland VP of Home Entertainment and Appliances Dan Harvie said: “Winning all three awards, particularly Best TV of 2026, is a tremendous honour and testament to the technical innovation and expertise of our engineering team. We’re driven to deliver outstanding picture quality that brings films, sport and entertainment to life. These wins celebrate that passion and our commitment to giving customers the very best viewing experience whatever they choose to watch.”
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