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Zobrx review

Freemium#7 of 38 in Marketing Attribution Software

Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

8.5/10Editor score
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Zobrx8.5 Visit Zobrx

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline conversion uploads and revenue measurement. Teams can compare first-click, last-click, time-decay, position-based, Markov-chain and Shapley models, while agencies can manage client workspaces and enterprises can use controls such as SSO, SCIM and regional data residency.

Pricing spans a Free plan and paid tiers billed annually. Free includes up to 3 Shopify store connections, a basic orders and inventory dashboard, the last 30 days of data, read-only GA4 and Search Console access, 1 team seat and email support. Starter costs $79 per month and adds basic multi-touch attribution, AI Advisor, real-time dashboards, GA4 and Search Console. Growth costs $319 per month and adds server-side CAPI, Markov and Shapley attribution, Marketing Mix Modeling, geo-lift tests, white-label dashboards and priority chat and Slack support. Scale costs $1,199 per month and adds AI AutoPilot, Amazon Marketing Cloud clean-room attribution, reverse-ETL, SSO, SCIM and a dedicated Customer Success Manager.

Its strongest fit is for teams that want several measurement methods in one system rather than a narrow channel report. Zobrx supports offline conversions to Google Ads, Meta, LinkedIn and TikTok, server-side pixel and Conversions API deduplication, and an identity graph combining email, phone, device and click identifiers. REST API and reverse-ETL exports connect attribution data to warehouses, while integrations include Salesforce, HubSpot, Shopify, Shopify Plus, WooCommerce, BigCommerce and Mailchimp. The Free plan suits small Shopify setups, but teams needing longer data history, broader attribution, advanced measurement or enterprise controls should consider paid tiers. Teams seeking a longer-established product may prefer an alternative.

Zobrx pros and cons

  • Where it wins
    • Covers Markov, Shapley, MMM, geo-lift and other attribution models
    • Connects ad, CRM, ecommerce, analytics and warehouse systems
    • Offers a free plan plus offline conversion and identity-resolution features
  • Where it doesn't
    • The Free plan is limited to 3 Shopify stores and 1 team seat
    • The Free plan retains only the last 30 days of data
    • The product's 2024 origin means a shorter operating history

Zobrx fact sheet, pricing and score →

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