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Wizzy review

#17 of 37 in Search Analytics Software

A deep search analytics suite for high-volume Shopify and Magento stores.

7.3/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Wizzy is an ecommerce product-discovery and search analytics platform for online retailers, particularly high-volume stores running on Shopify or Magento 2. It combines AI-powered contextual search, autocomplete, filters, merchandising, visual search, conversational shopping, recommendations, and reporting in one product. Its analytics cover zero-result queries, zero-results rate, result click-through rates, search depth, search-driven orders, conversion attribution, filter usage, and custom events. REST APIs, webhooks, JavaScript SDKs, and templates support custom storefronts and headless commerce implementations.

Pricing is structured across three monthly plans. Growth costs $399 per month and includes AI-powered search, analytics up to 90 days, advanced merchandising, and email support. Scale costs $799 per month and adds analytics up to 365 days, conversational AI, visual search, and priority support. Enterprise costs $1,999 per month and adds lifetime analytics, dedicated infrastructure, a dedicated account manager, 24/7 phone support, and an SLA guarantee. A 14-day free trial is available, while the paid entry point makes Wizzy a more considered purchase for smaller stores.

The strongest fit is a retailer that needs search reporting tied to commercial outcomes rather than basic query counts. Analytics exports and integrations with Google Analytics, Facebook Pixel, and Microsoft Clarity can connect search behavior with broader measurement workflows. Merchandising controls such as pinning, boosting, burying, and query redirection add operational depth for teams managing large catalogs. Stores that only need simple site search, have modest query volume, or do not need conversion tracking may find the scope and monthly cost difficult to justify. High-volume Shopify and Magento stores with dedicated ecommerce requirements should be the primary audience.

Wizzy pros and cons

  • Where it wins
    • Tracks zero-result queries, orders, conversions, CTR, and search depth
    • Supports Shopify, Magento 2, REST APIs, webhooks, and JavaScript SDKs
    • Adds visual search, conversational shopping, and advanced merchandising
  • Where it doesn't
    • Starts at $399 per month with no free plan
    • Analytics retention is limited to 90 days on Growth
    • The broad feature set may exceed the needs of smaller stores

Wizzy fact sheet, pricing and score →

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