Wizu review
A conversational survey tool with adaptive follow-ups, text logic, and Excel export.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wizu is a web-based conversational survey platform from Fusion Software Limited for organizations collecting customer feedback. It suits teams that want surveys to feel interactive, with AI-enabled setup and follow-up questions rather than a fixed sequence alone. Respondents can receive surveys by email or SMS, follow a respondent link, or encounter an embedded survey on a web page. The product is offered for small, mid-market, and enterprise organizations, so its audience spans teams with different operating scales.
Its notable depth is in adapting questions and handling open-text answers. Skip logic can use answer text, sentiment, and topic conditions to shape follow-up prompts. SmartComments supports real-time comment validation and prompting for more detail, while AI tagging and text analytics help organize written feedback. Survey bot themes and configurable reactions add options for the conversational interface. Teams can review responses through an activity feed, transcripts, and reporting, then export responses to Excel. Wizu also describes data-story capabilities, though the core published workflow centers on collecting and reviewing survey feedback.
For distribution and ecosystem fit, Wizu supports email, SMS, respondent links, and embedded web surveys, with a Zapier integration. The product is cloud-deployed and web-based, with email and documentation listed as support channels. Pricing is contact-sales; Wizu Surveys is presented as available by trial request, but buyers should ask the vendor about current plan scope and terms. Wizu is a reasonable fit for teams prioritizing conversational delivery and text-aware follow-ups within existing survey work. It may be less suitable for buyers who need a self-serve published price comparison or require an export format other than Excel. Wizu Prism is a separate product for analyzing feedback from multiple sources, not the survey product described here.
Wizu pros and cons
- Where it wins
- Uses answer text, sentiment, and topic conditions for skip logic.
- SmartComments can validate and prompt for more detailed responses.
- Distributes surveys by email, SMS, links, or website embeds.
- Where it doesn't
- Pricing is handled through contact with sales.
- Excel is the specified response export format.
- Available as a web-based cloud product.
Wizu fact sheet, pricing and score →
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