Wiz review
A guided Shopify email platform with AI planning, automation, popups, and testing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wiz is an AI-powered email marketing platform delivered as a Shopify app for ecommerce brands that want to reduce manual campaign management. It plans campaign calendars, generates branded email copy and designs, builds automated email flows, and supports newsletters, abandoned-cart recovery, welcome sequences, winback campaigns, pop-ups, segmentation, analytics, and A/B testing. The product is aimed at Shopify merchants that want guided campaign creation rather than assembling every email workflow manually.
Pricing is structured around active contacts. Shopify development stores can use Wiz for free. The paid plan for up to 500 active contacts costs $15 per month and includes up to 5,000 monthly email sends, campaigns and automation flows, the AI campaign builder, a drag-and-drop editor, gamified popups, and reporting and analytics. Plans cost $20 monthly for up to 1,000 contacts, $44 for up to 2,500, $80 for up to 5,000, $132 for up to 10,000, $265 for up to 20,000, and $413 for up to 50,000. The paid offering includes a 7-day trial, while larger plans include the full Wiz platform.
Wiz’s main strength is the depth of its guided ecommerce workflow: campaign planning, generation, lifecycle automation, opt-in forms, reporting, and testing are brought into one Shopify-focused product. That focus also defines its limits. It runs on the web and is designed specifically around Shopify merchants, so organizations seeking a broader multi-platform email ecosystem may prefer a more general email marketing product. Shopify stores that want AI-assisted execution, automated lifecycle campaigns, and contact-based pricing should consider Wiz; businesses outside Shopify or those prioritizing wider platform coverage should look elsewhere.
Wiz pros and cons
- Where it wins
- AI plans campaigns and generates branded email copy and designs
- Automates welcome, post-purchase, winback, and browse-abandonment flows
- Combines popups, analytics, segmentation, and A/B testing
- Where it doesn't
- The free plan is limited to Shopify development stores
- The platform is available on the web and centered on Shopify
- Monthly pricing increases with active contacts
Wiz fact sheet, pricing and score →
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