Wistia
Wistia: A marketing-focused video host with strong lead capture, analytics, and player controls. Ranked #5 of 114 in Video Hosting Platforms by our editors (9.0/10); pricing: Free plan; best for B2B marketing video with lead capture.
At a glance
- Editor score9.0 / 10
- PricingFree plan
- Best forB2B marketing video with lead capture
- Free planYes
- Paid from$79/mo
- Storage included250 GB
- Founded2006
- Facts checked20 Sep 2026
Where it wins
- Customizable players with calls-to-action and responsive embeds
- Engagement graphs, heatmaps, video SEO, and advanced analytics
- Lead capture, privacy controls, and marketing integrations
Where it doesn't
- Business starts at $79 per month on annual billing
- The Free plan includes Wistia branding and only one user
- Paywall workflows rely on third-party paywall solutions
Our verdict on Wistia
Wistia is a video marketing platform for businesses that create, host, embed, manage, and measure video content. It is aimed at marketing teams and organizations using video for communication, education, lead generation, webinars, and audience engagement. Hosting includes global CDN delivery, adaptive streaming, inline, popover, and Channel players, plus recording, editing, captions, localization, collections, and playlists. The platform is available through the web and API.
Its strongest fit is marketing-led video publishing. Players can use custom colors, controls, and calls-to-action, while analytics include engagement graphs and heatmaps. Video SEO metadata and responsive embeds support discoverability and distribution. Lead-capture forms and in-video calls-to-action connect viewing activity to marketing workflows, with integrations for HubSpot, Adobe Marketo Engage, Pardot, ActiveCampaign, Eloqua, Klaviyo, Google Analytics, YouTube, Apple Podcasts, and Spotify. Private sharing, password protection, and expiring links add control for restricted content.
The pricing structure starts with a Free plan at $0 per month, offering 25 GB of storage, one user, basic video analytics, and Wistia branding. Business costs $79 per month on annual billing and adds 250+ GB of storage, 3+ users, a customizable player, advanced analytics, and removed branding. Business + Signals costs $329 per month on annual billing and adds the Automation Suite, lead capture and scoring, and pipeline and revenue measurement. Enterprise adds custom users, 1 TB+ storage, SSO, video playback protection, and a dedicated customer success manager. Wistia suits teams that need video tied to marketing outcomes; organizations seeking a lower-cost paid tier or native paywall functionality should consider alternatives.
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Wistia pricing
All 4 Wistia plans and prices →
Wistia fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $79/mo |
| Storage included | 250 GB |
| Bandwidth included | 1000 GB |
| Privacy controls | Advanced |
| Custom video player | Yes |
| Video analytics | Yes |
| Monetization options | None |
| Max upload size | 26 GB |
| Deployment | Cloud, Browser extension |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 14 integrations: HubSpot, Adobe Marketo Engage, Pardot, ActiveCampaign, Eloqua, Klaviyo … See all → |
| Pricing | Free plan (source) |
| Website | wistia.com |
| Facts checked | 20 Sep 2026 |
Wistia integrations
Wistia lists 14 integrations on its own site.
- HubSpot
- Adobe Marketo Engage
- Pardot
- ActiveCampaign
- Eloqua
- Klaviyo
- Salesforce
- Mailchimp
- Google Analytics
- Zapier
- Zendesk
- Zoom
- Webflow
- YouTube
Alternatives to Wistia
- VimeoA broad video platform covering hosting, privacy, analytics, live events, and monetization.9.4
- BrightcoveA broad video platform for enterprise hosting, live streaming, OTT, analytics, and monetization.9.3
- DacastA paid video platform for businesses that need live, on-demand, OTT, and monetization tools.9.2
Wistia vs the competition
- Wistia vs Vimeo
- Wistia vs Brightcove
- Wistia vs Dacast
- Wistia vs Cloudflare Stream
- Wistia vs Bunny Stream
- Wistia vs Mux Video
Compare Wistia with any tool side by side →
Also Ranked In
Wistia is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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