Wells Fargo Intuitive Investor review
Goal-based automated portfolios with optional phone access to financial advisors.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wells Fargo Intuitive Investor is an automated investment service for investors who want a portfolio aligned with a specific goal, risk tolerance, and time horizon. It uses exchange-traded funds and manages the account after recommending an allocation. Daily monitoring, rebalancing, dividend reinvestment, recurring transfers, and recurring withdrawals support an ongoing investing routine. Investors can choose individual, joint, trust, custodial, and IRA account types, while optional phone access to financial advisors adds a human point of contact.
The published plan is Intuitive Investor, with a standard advisory fee of 0.35% of the account balance annually and a $500 initial investment requirement. There is no free plan. The service includes automated portfolio management, while optional tax-loss harvesting is available for eligible accounts. The official site also advertises $0 advisory fees in 2026 for qualifying new accounts initially funded with at least $50,000 by September 30, 2026; eligible linked Wells Fargo checking accounts may qualify for discounted rates.
Access is available through the web, iOS, and Android, and phone is the listed support channel. This combination suits investors who value automated maintenance but want the option to speak with a financial advisor. The service is less suited to investors seeking extensive portfolio customization, since customization is limited, or those who prefer a lower starting balance. Choose Intuitive Investor for goal-based management across multiple account types with optional human guidance; consider an alternative if broader support channels or more control over portfolio construction are priorities.
Wells Fargo Intuitive Investor pros and cons
- Where it wins
- Daily monitoring, rebalancing, and dividend reinvestment
- Optional tax-loss harvesting for eligible accounts
- Individual, joint, trust, custodial, and IRA account types
- Where it doesn't
- Requires a $500 initial investment
- Portfolio customization is limited
- Advisor support is available by phone
Wells Fargo Intuitive Investor fact sheet, pricing and score →
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