Vivino
Vivino: A wine-focused scanner that pairs bottle and list identification with ratings and cellar tracking. Ranked #7 of 49 in Visual Identification Apps by our editors (8.8/10); pricing: Free plan; best for wine label and wine-list identification.
At a glance
- Editor score8.8 / 10
- PricingFree plan
- Best forWine label and wine-list identification
- Free planYes
- Identification scopeObjects
- Founded2010
- Facts checked3 Oct 2026
Where it wins
- Scans bottle labels and restaurant wine lists for wine information
- Combines ratings, reviews, tasting notes, and food-pairing suggestions
- Saves wines, scans, ratings, and reviews to a wishlist or cellar
Where it doesn't
- Focuses on wine rather than broader visual identification
- Premium features, including wine-list scanning, require a subscription
- Available on mobile platforms only
Our verdict on Vivino
Vivino is a mobile wine discovery app for people who want to identify bottles or restaurant-list selections and learn more before choosing a wine. Scanning a label brings up ratings, reviews, tasting notes, grape and wine-style information, and food-pairing suggestions. It also supports wine search, personal ratings and notes, and recommendations informed by a user’s preferences. Its scope is deliberately narrow: Vivino identifies wine bottles and lists, rather than plants, wildlife, or general objects.
The app combines identification with personal tracking and a wine community. Users can save wines and scans to a profile, wishlist, or cellar, and follow other members or interact with their ratings and reviews. That makes Vivino more useful to people who want an ongoing record of their tastes than to someone seeking a one-off camera lookup. It is available for iOS and Android, with mobile as its deployment model.
Core features are available on the Free plan, including label scans and the ability to rate and track wines. Premium features include wine-list scanning and AI Sommelier; the product also offers a paid Premium subscription. Vivino is a good fit for wine drinkers who value ratings, recommendations, and a saved cellar alongside identification. It is less suitable for shoppers looking for a broad visual search tool outside wine, or anyone who needs a desktop app. Consider whether the free plan covers your needs before choosing a paid subscription.
Vivino pricing
All 2 Vivino plans and prices →
Vivino fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Identification scope | Objects |
| Offline identification | Not verified |
| Photo health diagnosis | No |
| Mobile platforms | Both |
| Saved identifications | Yes |
| Community features | Yes |
| Deployment | Mobile |
| Platforms | iOS, Android |
| Support | Live chat |
| Built for | Solo (editorial estimate) |
| Pricing | Free plan (source) |
| Website | vivino.com |
| Facts checked | 3 Oct 2026 |
Alternatives to Vivino
- Pl@ntNetPhoto-based plant identification with offline mobile models and community review.9.4
- Seek by iNaturalistA free mobile app for offline, camera-based identification of plants, animals, and fungi.9.3
- Merlin Bird IDA free mobile app for identifying birds by image, sound, or guided observations.9.2
Vivino vs the competition
- Vivino vs Pl@ntNet
- Vivino vs Seek by iNaturalist
- Vivino vs Merlin Bird ID
- Vivino vs ObsIdentify
- Vivino vs Lookout by Google
- Vivino vs Google Arts & Culture
Compare Vivino with any tool side by side →
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Vivino for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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