VideoAmp review
A cross-screen planning and measurement suite for agencies, brands and publishers.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
VideoAmp is a cloud platform for agencies, brands and publishers that plan, measure and optimize campaigns across linear TV, streaming, digital and social channels. Its audience tools combine TV viewership with first- or third-party data, supporting custom segments and national planning. The product is aimed at mid-market and enterprise teams that need one workflow for audience definition, cross-screen measurement and outcome analysis rather than a single-channel dashboard.
Access is sold through a contact-sales process, and there is no free plan. That model suits organizations that expect a tailored commercial conversation, but it gives smaller teams less opportunity to evaluate costs independently. The platform is available through web dashboards and an API, allowing planning, audience and measurement tools to fit analyst or application workflows. Cloud deployment keeps the operating model centralized, while GDPR compliance and a clean room address teams connecting online and offline datasets.
Its strongest distinction is the breadth of cross-screen measurement: deduplicated reach and frequency, competitive reach and spend insights, outcome attribution, and optimization during a campaign flight. AI-assisted reporting lets users ask questions in plain language and receive visualizations, while custom segments can combine viewership with other data sources. VideoAmp is a fit for organizations coordinating TV, streaming and digital investment with shared measurement. Teams that need self-serve pricing, on-premises hosting or support beyond email should look for a platform aligned with those requirements.
VideoAmp pros and cons
- Where it wins
- Deduplicated reach and frequency across linear TV, streaming and digital
- Outcome attribution and in-flight campaign optimization
- Clean room, APIs and AI-assisted reporting support advanced workflows
- Where it doesn't
- Pricing is handled through contact sales, limiting self-serve comparison.
- Support is centered on email rather than a broader listed channel mix.
- Cloud-only deployment may not fit teams requiring on-premises control.
VideoAmp fact sheet, pricing and score →
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