Varum
Varum: A free marketing workspace for agencies that need intake, approvals, assets, and AI assistance. Ranked #18 of 23 in Marketing Project Management Software by our editors (7.5/10); pricing: Free plan; best for small agencies seeking a free workspace.
At a glance
- Editor score7.5 / 10
- PricingFree plan
- Best forSmall agencies seeking a free workspace
- Free planYes
- Approval workflowsYes
- Facts checked20 Sep 2026
Where it wins
- Free workspace includes marketing intake, templates, boards, and approvals
- Combines asset storage, AI assistance, and client collaboration
- Supports multi-tenant workspaces with custom branding and subdomains
Where it doesn't
- Less complete for teams needing content calendars
- No resource planning is included in the published positioning
- Deeper project controls may require another platform
Our verdict on Varum
Varum is a web-based marketing workflow and project management platform for marketing teams and agencies. Its free workspace brings together task and project management, marketing request intake forms, campaign and project templates, Kanban-style boards, task comments, approval workflows, digital asset storage, and AI-powered content assistance. Small agencies can also manage multiple workspaces, collaborate with clients, and present branded workspaces through custom branding and subdomain options.
The product’s strongest fit is its concentration of marketing operations in one workspace. Intake forms can organize incoming requests, while templates support campaigns, websites, and custom projects. Boards include statuses, assignees, and due dates, and approval workflows help move deliverables through review. The digital asset library keeps files connected to project work, while integrations with Google Drive, Slack, Dropbox, Meta Ads, and Google Ads extend its fit across common marketing workflows. Guest access is limited, so client collaboration may need careful planning.
Varum is a practical choice for small agencies that want a free starting point with marketing-specific structure, branded workspaces, and AI assistance included. It is less suitable for organizations that require content calendars, resource planning, or deeper project controls as central parts of their operating model. Teams with those needs may prefer a more comprehensive marketing project management system. For agencies focused on request intake, campaign organization, approvals, asset handling, and workspace separation, Varum keeps the core workflow in a focused web platform.
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Varum pricing
Varum fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Campaign planning | Yes |
| Content calendar | Not verified |
| Approval workflows | Yes |
| Creative proofing | Not verified |
| Resource planning | Not verified |
| Guest access | Limited |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | 2FA |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Google Drive, Slack, Dropbox, Meta Ads, Google Ads |
| Pricing | Free plan (source) |
| Website | varum.app |
| Facts checked | 20 Sep 2026 |
Varum integrations
Varum lists 5 integrations on its own site.
- Google Drive
- Slack
- Dropbox
- Meta Ads
- Google Ads
Alternatives to Varum
- Adobe WorkfrontA broad enterprise work hub for marketing planning, approvals, capacity, and reporting.9.4
- LythoA strong fit for creative-heavy marketing teams that need structured approvals and asset control.9.2
- ScreendragonA broad work-management system for complex creative and marketing operations.9.1
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Featured on iTechGuides
Varum is listed in our Marketing Project Management Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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