Upinion
Upinion: A conversational survey platform for NGOs conducting ongoing community research. Ranked #97 of 131 in Survey Software by our editors (3.0/10); pricing: Free plan · pricing on request; best for conversational community research.
At a glance
- Editor score3.0 / 10
- PricingFree plan · pricing on request
- Best forConversational community research
- Free planYes
- Logic branchingYes
- Founded2014 · The Hague, Netherlands
- Facts checked22 Sep 2026
Where it wins
- Conversational surveys support two-way respondent engagement
- Conditional logic adapts questionnaires to previous answers
- WhatsApp and Facebook Messenger extend research beyond the web
Where it doesn't
- Commercial packaging is oriented toward contact-sales licensing
- The platform is available through the web rather than native apps
- Branding and broader platform coverage are not detailed
Our verdict on Upinion
Upinion is a digital engagement and research platform for NGOs and humanitarian organisations gathering insights from communities affected by crises. It combines conversational surveys and questionnaires with conditional logic, allowing later questions to respond to earlier answers. Respondents can participate through web browsers, Facebook Messenger, or WhatsApp without downloading an application. Community and respondent group management also supports research programmes that need to engage defined audiences over time.
Its strongest fit is interactive, longitudinal research rather than one-off form collection. Real-time two-way engagement, longitudinal monitoring, trend analysis, data visualisation, and dissemination support a workflow that moves from conversation to ongoing insight. CSV export makes conversation results portable, while webhook connections to external APIs support additional workflows. Google Sheets and Zapier are listed integrations, alongside the messaging channels, giving teams several ways to connect respondent activity with existing processes.
Upinion is offered to NGOs through a monthly licence and can be delivered as a full-service or do-it-yourself package. A free access option is listed, while the commercial model uses contact-sales pricing. The product should appeal to organisations that value conversational outreach, community management, and repeated measurement across crisis-affected communities. Teams seeking a broader survey suite, native mobile applications, or clearly defined self-serve packaging may prefer to compare alternatives. Its focused combination of messaging engagement, branching, and longitudinal analysis makes it more suitable for community research programmes than for simple internal questionnaires.
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Upinion pricing
Upinion fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Responses included | Not verified |
| Questions per survey | Not verified |
| Logic branching | Yes |
| Custom branding | Not verified |
| Response analytics | Yes |
| API access | Yes |
| Respondent panel | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR |
| Support | Email, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Facebook Messenger, WhatsApp, Google Sheets, Zapier |
| Pricing | Free plan · pricing on request |
| Website | upinion.com |
| Facts checked | 22 Sep 2026 |
Upinion integrations
Upinion lists 4 integrations on its own site.
- Facebook Messenger
- Google Sheets
- Zapier
Alternatives to Upinion
- SurveyMonkeyA broad survey platform combining branching, analytics, branding, integrations, and audience access.9.4
- QualtricsAdvanced survey research for teams that need logic, analysis, panels, and API access.9.3
- Zoho SurveyA low-cost survey platform with logic, offline collection, reporting, and Zoho integrations.9.1
See all Upinion alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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