Unity LevelPlay review
Free mobile ad mediation with bidding, waterfall controls, and revenue reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Unity LevelPlay is a mobile ad mediation platform from Unity Technologies for app and game developers managing advertising revenue. It connects multiple ad networks through one SDK and supports rewarded, interstitial, banner/MREC, and native formats. Its free offering suits teams that want to coordinate demand sources, compare monetization configurations, and review revenue without a listed software charge. The product is relevant to small, mid-market, and enterprise teams, though its core focus is mobile monetization rather than broader advertising operations.
Mediation depth is the main reason to consider LevelPlay. Its capabilities include in-app bidding auctions, waterfall management, automated eCPM optimization, and manual network priority. It also offers ad revenue reporting with breakdowns and filters, real-time pivot monetization data, and A/B testing for monetization configurations. The available network integrations include Unity Ads, ironSource Ads, Google AdMob, Google Ad Manager, Meta Audience Network, AppLovin, Amazon Publisher Services, and others. The category listing identifies 28 demand sources. SDK support is documented for Android and iOS, with guides for Unity, Flutter, React Native, and Adobe AIR.
Ad quality review and controls add oversight alongside mediation, while A/B testing can help teams compare configuration choices. The documented support channel is product documentation, so teams that need another listed support route may prefer a provider with a different support model. LevelPlay is a strong fit for publishers prioritizing multi-network mediation and mobile ad optimization; teams seeking a non-mobile monetization platform or a product centered on other ad workflows should look elsewhere. Its combination of bidding, waterfall controls, reporting, and testing makes it most suitable when mediation depth is the priority.
Unity LevelPlay pros and cons
- Where it wins
- Connects multiple ad networks through one SDK, with 28 demand sources
- Combines in-app bidding, waterfall management, and eCPM optimization
- Includes revenue reporting, A/B testing, and ad quality controls
- Where it doesn't
- Focused on mobile app and game ad monetization
- SDK documentation lists Android and iOS rather than desktop platforms
- Support channel listed is documentation
Unity LevelPlay fact sheet, pricing and score →
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