Ubiq Dynamic Data Masking review
Broad database masking with tokenization, encryption, and HSM or KMS support.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Ubiq Dynamic Data Masking protects sensitive values in databases and data warehouses by returning cleartext, masked, tokenized, format-preserving, or encrypted representations according to identity, context, and policy. It is designed for organizations managing production access, analytics, development, testing, customer support, APIs, and AI workflows. The product supports field-level and column-level protection, with deployment listed as hybrid and protected values kept inside the customer environment.
Its strongest fit is breadth across data protection methods and connection points. Dynamic masking applies policies at runtime, while static masking creates protected copies for development, testing, vendors, and analytics. Applications and APIs can connect through SDKs and libraries, and SQL UDF integration extends protection into database and warehouse workflows. Listed integrations include Databricks, Snowflake, BigQuery, Oracle, PostgreSQL, MongoDB, AWS, Microsoft Azure, Power BI, Amazon Redshift, Amazon RDS MySQL, and Azure Database for PostgreSQL. Customer-managed HSM or KMS support adds control over key management.
The published plans begin with a 30-day Free Trial that requires no credit card and includes up to 10,000 encrypt or decrypt events, one dataset, up to three users, and email support during the trial. Pro adds 100,000 monthly events, up to five datasets, up to 10 users, all SDKs and libraries, and 9x5 support. Enterprise provides unlimited datasets and users, 24x7 support, a designated customer success manager, guaranteed SLAs, and volume-based pricing. Choose Ubiq for broad masking across databases, warehouses, applications, and APIs; teams seeking a simpler, narrower masking tool may find this scope more than they need.
Ubiq Dynamic Data Masking pros and cons
- Where it wins
- Dynamic and static masking for production and nonproduction data
- Field-level protection with tokenization, encryption, and format preservation
- Integrates with databases, warehouses, APIs, SDKs, and SQL UDFs
- Where it doesn't
- No free plan beyond the 30-day trial
- Pro limits usage to 100,000 monthly encrypt or decrypt events
- Advanced enterprise support and SLAs are reserved for Enterprise
Ubiq Dynamic Data Masking fact sheet, pricing and score →
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