Tumblr
Tumblr: A flexible free blogging platform with strong social discovery and a narrow integration set. Ranked #10 of 125 in Blogging Platforms by our editors (8.1/10); pricing: Free plan; best for multimedia bloggers who value social discovery.
At a glance
- Editor score8.1 / 10
- PricingFree plan
- Best forMultimedia bloggers who value social discovery
- Free planYes
- Paid from$69.99/yr
- Custom domainYes
- Facts checked22 Sep 2026
Where it wins
- Publishes text, images, video, audio, and other media
- Supports reblogging, scheduling, custom domains, and group blogs
- Offers themes, custom code, and Google Analytics integration
Where it doesn't
- Paid Premium is an optional subscription, not a dedicated blogging plan
- Integrations are limited to Google Analytics
- Group-blog author limits and paid memberships are not specified
Our verdict on Tumblr
Tumblr combines blogging with social publishing for individuals and communities that want to share varied media and discover posts through blogs and tags. It supports text, images, video, audio, reblogging, likes, comments, asks, and submissions across the web, iOS, and Android. The free plan gives bloggers a broad starting point, while customizable themes, custom domains, scheduling, and secondary group blogs support more structured publishing.
The free offering covers many of Tumblr's core publishing tools, including scheduled posts, blog visits and popular-post tracking through Google Analytics, and an activity dashboard for blog and post interactions. Theme customization includes custom CSS and editable HTML, giving publishers more control over presentation than a basic hosted blog. Reblogging retains attribution, which suits communities built around sharing and discovery rather than standalone publishing alone.
Tumblr Premium costs $6.99 per month or $69.99 per year. Both published Premium plans include ad-free browsing, one complimentary post Blaze per month for eligible users, and higher publishing and upload limits. Premium is an optional subscription rather than a separate blogging plan, so the free tier remains central to the product. Choose Tumblr if social discovery, multimedia posts, reblogging, and community interaction matter most. Bloggers seeking a wider integration ecosystem or a clearly defined paid-membership system should consider another platform.
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Tumblr pricing
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Tumblr fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $69.99/yr |
| Custom domain | Yes |
| Author limit | Not verified |
| Theme customization | Custom code |
| Post scheduling | Yes |
| Built-in memberships | Not verified |
| Blog analytics | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, 2FA |
| Support | Docs, Email |
| Built for | Solo, Small business (editorial estimate) |
| Integrations | 1 integrations: Google Analytics |
| Pricing | Free plan (source) |
| Website | tumblr.com |
| Facts checked | 22 Sep 2026 |
Tumblr integrations
Tumblr lists 1 integrations on its own site.
- Google Analytics
Alternatives to Tumblr
- WordPress.comAn all-in-one hosted platform with free publishing and scalable paid plans.9.4
- WordPressA highly configurable publishing system for teams that can manage self-hosted infrastructure.9.3
- GhostA flexible publishing platform for newsletters, memberships, gated content, and paid subscriptions.9.0
Also Ranked In
Tumblr is ranked in 4 of our directories.
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Featured on iTechGuides
Tumblr is listed in our Blogging Platforms directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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