TRAY Online Ordering
TRAY Online Ordering: A fee-free direct-ordering platform for enterprise restaurant brands and multi-location operators. Ranked #65 of 126 in Restaurant Online Ordering Software by our editors (3.0/10); pricing: Pricing on request; best for restaurants avoiding order transaction fees.
At a glance
- Editor score3.0 / 10
- PricingPricing on request
- Best forRestaurants avoiding order transaction fees
- Delivery ordersYes
- Facts checked21 Sep 2026
Where it wins
- No online-order transaction or usage charges
- POS-synchronized menus, prices, promotions and availability
- Supports web, mobile, delivery, pickup and multi-location ordering
Where it doesn't
- Pricing is handled through a contact-sales process
- Enterprise and multi-location focus may not suit smaller restaurants
- Custom ordering experiences depend on the open API and integrations
Our verdict on TRAY Online Ordering
TRAY Online Ordering is a direct ordering solution for enterprise restaurant brands and multi-location operators. It provides a branded ordering space with the restaurant’s own menu, offerings and prices, either embedded into an existing website or delivered through a standalone ordering site. Customers can place web and mobile orders for delivery or pickup, while restaurants manage menus and ordering activity across channels. The platform is designed for operators that want direct ordering connected to TRAY’s restaurant POS rather than a separate ordering workflow.
Pricing is handled through a contact-sales process, and the published commercial model states that online ordering has no per-order transaction or usage charges. That structure is especially relevant for restaurants seeking to retain more of each direct-order sale. The product is sold as part of TRAY’s SaaS platform, with menu, price, promotion and item-availability data managed through TRAY POS and TRAY HQ. Centralized multi-location menu management also gives larger restaurant groups a way to coordinate ordering information across locations.
Its integration approach is suited to restaurant operations with an existing technology stack. TRAY offers an open API for custom ordering experiences and integrations, and lists connections with OLO, Amazon Pay, Authorize.net, Craftable, MarketMan, UrbanPiper, Punchh and Paytronix. POS synchronization and order routing connect the customer-facing ordering channels with restaurant operations, while delivery and pickup handling support common fulfillment models. TRAY Online Ordering is a strong fit for enterprise brands and multi-location operators prioritizing branded direct ordering without online-order transaction charges. Restaurants seeking a simpler small-business tool or self-directed purchasing path may prefer a product built around those needs.
Your product? Our editors can test TRAY Online Ordering in depth and publish a review, labelled as paid · from $149/mo →
TRAY Online Ordering pricing
TRAY Online Ordering fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Delivery orders | Yes |
| POS integration | Yes |
| Branded mobile app | Not verified |
| Ordering channels | Website and app |
| Location limit | Not verified |
| Order limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Enterprise, Mid-market (editorial estimate) |
| Integrations | 8 integrations: OLO, Amazon Pay, Authorize.net, Craftable, MarketMan, UrbanPiper … See all → |
| Pricing | Pricing on request |
| Website | tray.com |
| Facts checked | 21 Sep 2026 |
TRAY Online Ordering integrations
TRAY Online Ordering lists 8 integrations on its own site.
- OLO
- Amazon Pay
- Authorize.net
- Craftable
- MarketMan
- UrbanPiper
- Punchh
- Paytronix
See all TRAY Online Ordering integrations →
Alternatives to TRAY Online Ordering
- Olo OrderingA multi-location ordering platform with branded storefronts, APIs, and capacity controls.9.3
- DoorDash Online OrderingA free direct-ordering channel with pickup, delivery fulfillment, and POS integrations.9.1
- ToastA broad restaurant system that combines ordering, POS, operations, and guest management.9.0
See all TRAY Online Ordering alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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