TatvaCRM review
A low-cost, web-based CRM for leads, follow-ups, renewals, and team controls.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
TatvaCRM is a web-based CRM for Indian small and midsize businesses, including gyms and fitness studios. It brings contact and company management, lead conversion tracking, visual Kanban pipelines, tasks, activity logs, dashboards, reports, and role controls into one system. Fitness teams can use it to capture walk-in enquiries, track prospects, log WhatsApp and call activity, and set reminders around membership expiry dates. It is aimed at teams that need CRM fundamentals rather than a complete gym-management system.
The pricing structure supports a low-cost entry point. The Free plan costs USD 0 per month and includes contacts, pipelines, tasks, dashboards, CSV import, and 100 MB storage. Starter costs USD 144 per user per year with annual billing, equivalent to USD 12 per user per month, or USD 15 per user per month with monthly billing; it adds email templates, email integration, basic reporting, and 1 GB storage. Professional costs USD 288 per user per year, or USD 30 per user per month with monthly billing, and adds custom roles and RBAC, teams, API access, the DSA toolkit, and a priority support queue. Enterprise offers volume pricing, SLA-backed service, unlimited pipelines, dedicated onboarding, and a dedicated customer success manager. A 30-day free trial is also available.
TatvaCRM fits teams whose main operational needs are lead capture, follow-up automation, sales pipelines, WhatsApp communication, reporting, and renewal reminders. Its ecosystem is focused on web access, WhatsApp Business API, and email, so organizations needing broader platform coverage may find the integration scope restrictive. The product also stops short of gym-suite functions such as class scheduling, biometric access, and trainer rosters. Choose it for affordable CRM-led sales and retention workflows; choose a dedicated gym-management product when facility, class, or staff operations are central.
TatvaCRM pros and cons
- Where it wins
- Free plan includes contacts, pipelines, tasks, dashboards, and CSV import
- Fitness workflows include WhatsApp logging and membership-renewal reminders
- Professional adds custom roles, teams, API access, and priority support queue
- Where it doesn't
- Web-only access limits platform flexibility
- Integrations focus on WhatsApp Business API and email
- Does not include classes, biometric access, or trainer rosters
TatvaCRM fact sheet, pricing and score →
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