Tapstream review
A focused attribution and app analytics platform with paid plans starting at $199 per month.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Tapstream is a mobile app marketing analytics platform for teams measuring acquisition, installs, engagement, revenue, and user cohorts. It is aimed at app marketers optimizing paid, social, organic, and referral channels. The product supports iOS and Android through SDKs, with web and API coverage, and brings campaign, event, funnel, cohort, retention, ARPU, and real-time reporting into its dashboard. Deep links, app invites, campaign landers, and custom post-install event parameters extend its focus beyond basic install attribution.
Pricing is structured around a free option, a 30-day trial, and paid monthly plans. The Analytics plan costs $199 per month and includes unlimited links, unlimited post-install events, and self-serve support. Marketing Pro costs $425 per month and adds Onboarding Links, Word of Mouth, Campaign Landers, API access, a custom tracking domain, and third-party integrations. Marketing Expert costs $850 per month and includes all Marketing Pro features, plus priority support. Enterprise / Agency adds a white-label dashboard, SLA, invoicing, a customized contract, and email and phone support. The published plans show a clear progression from analytics to campaign operations and account support.
Tapstream fits teams that need attribution, retention, revenue, and LTV reporting alongside acquisition tools such as deep links and referrals. Its integrations include Mixpanel, KISSmetrics, Google Analytics, Localytics, and Hootsuite, while API access and postbacks support broader data workflows on higher tiers. The product is less suitable for teams prioritizing replay or crash analytics, or for smaller teams that need advanced capabilities without moving beyond the $199 monthly starting tier. Choose it when campaign and install measurement are central; consider another product when session diagnostics are the primary requirement.
Tapstream pros and cons
- Where it wins
- Tracks campaigns, installs, funnels, retention, revenue, ARPU, and LTV
- Supports deep links, referrals, campaign landers, and post-install events
- Provides web, iOS, Android, API coverage and real-time reporting
- Where it doesn't
- Paid plans start at $199 per month after the free option
- Replay and crash analytics are not part of the product scope
- Advanced integrations and API access begin with Marketing Pro
Tapstream fact sheet, pricing and score →
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