SubMenu review
A $100-per-year menu tool for businesses that want dynamic QR access and menu analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SubMenu gives restaurants, cafés and hotels a way to manage and publish digital menus through a dynamic QR code. Staff can organize categories, products, prices, images and publishing order, or offer a static PDF menu. Guests can browse in enabled languages, search products, and leave ratings or photo reviews. That makes it a fit for small businesses focused on keeping a menu current and accessible by phone, rather than on a broader ordering workflow.
The published plan is a Standard Licence for $100 per year, with all modules unlocked for 365 days. It includes unlimited categories and products, AI translation into 10 languages, visitor analytics and monthly email reports. A 7-day free trial is promoted, but the product is paid rather than free-plan software. For a business comparing menu costs, this is a straightforward annual licence rather than a choice among several tiers.
SubMenu connects with POS and cash register systems for importing products, categories and images, and supports Gemini and Google Cloud Translation. Businesses can collect email subscribers and send newsletters through their own SMTP server; AI translation and image generation use the business’s own provider API key. The menu can also be added to a phone home screen as a PWA. Choose SubMenu if these menu-management and publishing tools match the need. Businesses seeking online ordering should compare alternatives, since that capability is not established here.
SubMenu pros and cons
- Where it wins
- Dynamic QR codes keep working when menu content changes.
- Imports products, categories and images from POS systems.
- Includes AI translation into 10 languages and monthly usage reports.
- Where it doesn't
- The Standard Licence is paid annually; there is no free plan.
- Online ordering is not established as a feature.
- AI translation and image generation use your own provider API key.
SubMenu fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update