Splio
Splio: A retail-focused platform combining journeys, unified profiles, loyalty, and commerce integrations. Ranked #20 of 32 in Customer Journey Orchestration Software by our editors (7.2/10); pricing: Pricing on request; best for retail loyalty and customer engagement teams.
At a glance
- Editor score7.2 / 10
- PricingPricing on request
- Best forRetail loyalty and customer engagement teams
- Founded2001 · Paris, France
- Facts checked22 Sep 2026

Where it wins
- Builds multi-branch, multi-criteria customer scenarios
- Combines unified profiles, predictive audiences, and recommendations
- Coordinates email, SMS/RCS, WhatsApp, push-wallet, and loyalty campaigns
Where it doesn't
- Pricing is handled through a contact-sales model
- Journey orchestration is specified as rules-based
- Its focus may be broader than needed for simple campaign automation
Our verdict on Splio
Splio is a SaaS customer marketing platform for retailers, e-commerce businesses, and other consumer-facing brands. It brings together marketing automation, automated customer journeys, customer data unification, predictive audiences, personalized product recommendations, loyalty management, and mobile wallets. Teams can support acquisition, conversion, retention, reactivation, abandoned-cart messaging, loyalty, and post-purchase communications across web and API environments.
Its ecosystem fit is a central strength for commerce teams. Splio lists integrations with Shopify, PrestaShop, Adobe Commerce, WShop, Magento, Google Ads, Meta, Snapchat, TikTok, Criteo, Batch, WAX, Simio, Make, and Zendesk. REST APIs, webhooks, and ecosystem connectors extend that coverage, while customer data import, matching, merging, and unified profiles provide a foundation for coordinating online and offline performance. This makes Splio a practical candidate for retailers that need customer journeys connected to commerce, advertising, service, and loyalty workflows.
The product's breadth is aimed at organizations that want more than email automation. Multi-branch scenarios, dynamic segmentation, predictive audiences, recommendations, campaign performance and ROI dashboards, loyalty program management, and Mobile Wallet loyalty cards, coupons, and notifications cover a wide range of engagement programs. Orchestration is specified as rules-based, with real-time triggers and mobile app support. Splio is a strong fit for retail loyalty and customer engagement teams seeking a broad customer marketing system; teams needing only simple campaign automation may prefer a narrower tool with less functional scope.
Your product? Our editors can test Splio in depth and publish a review, labelled as paid · from $149/mo →
Splio pricing
Splio fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Supported channels | Not verified |
| Orchestration mode | Rules |
| Mobile app journeys | Yes |
| Web personalization | Not verified |
| Real-time triggers | Yes |
| Active journey limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 80+ integrations: Shopify, PrestaShop, Adobe Commerce, WShop, Magento, Google Ads … See all → |
| Pricing | Pricing on request |
| Website | splio.com |
| Facts checked | 22 Sep 2026 |
Splio integrations
Splio lists 80+ integrations on its own site — the 19 named here are the ones its pages call out.
- Shopify
- PrestaShop
- Adobe Commerce
- WShop
- Magento
- Google Ads
- Meta
- Snapchat
- TikTok
- Criteo
- Batch
- WAX
- Simio
- Make
- Zendesk
- OneSignal
- Power BI
- Metabase
- Tableau
Alternatives to Splio
- Bloomreach EngagementA broad orchestration platform for enterprise teams managing data, journeys, and messaging channels.9.3
- BrazeA broad orchestration platform for real-time, personalized customer engagement.9.2
- Customer.ioFlexible, multi-channel journey automation for teams working with first-party data.9.1
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Splio for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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