Sotrender review
A broad analytics suite for teams that need historical, audience, and competitor insight.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sotrender is a web-based social media analytics platform for marketing agencies, companies, institutions, and NGOs. It combines profile analysis, competitor benchmarking, audience demographics, behavioral segmentation, paid-campaign analysis, influencer analysis, dashboards, reporting, and historical data. The platform supports Facebook, Instagram, LinkedIn, YouTube, TikTok, X, and Telegram, giving teams a central place to evaluate social activity across multiple networks.
Published plans show annual-billing prices starting at $72 per month for Essential, which includes five profiles, three users, 90 days of historical data, analysis of own, competitor, and influencer profiles, PDF, PPTX, and XLS reports, and the Sotrender Ads module. Plus costs $176 per month and adds 15 profiles, unlimited users, interactive competitor benchmarking, comparison reports in PDF format, and 180 days of historical data. Expert costs $315 per month and includes 30 profiles, unlimited users, one year of historical data, scheduled reports, and Meta Ads Optimization Powered by AI. Custom adds unlimited profiles, unlimited historical data, API access, custom reports, and personalized strategic dashboards.
The strongest fit is for teams that need more than surface-level publishing metrics, especially those comparing competitors, studying audiences, reviewing paid campaigns, or reporting on long-term performance. Historical coverage expands substantially as plans increase, while customizable reports and interactive dashboards support recurring analysis for agencies and internal marketing teams. A seven-day trial is available, after which the account is deactivated. Teams seeking a permanent free option, shorter billing commitments, or API access without the Custom plan should consider a different product. Sotrender suits organizations willing to pay for broad, structured analysis across several social networks.
Sotrender pros and cons
- Where it wins
- Analyzes brand, competitor, and influencer profiles
- Audience demographics, behavioral segmentation, and paid-campaign analysis
- Exports reports in PDF, PPTX, and XLS formats
- Where it doesn't
- No permanent free plan
- Entry pricing is shown for annual billing
- API access is limited to the Custom plan
Sotrender fact sheet, pricing and score →
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