Snoofa
Snoofa: A broad auction platform for operators that need compliance workflows and multiple auction formats. Ranked #12 of 33 in Auction Software by our editors (8.2/10); pricing: Paid; best for compliance-focused auction operators.
At a glance
- Editor score8.2 / 10
- PricingPaid
- Best forCompliance-focused auction operators
- Free planNo
- Paid from£500 one-time
- Auction formatsBoth
- Founded2019 · Usk, Monmouthshire, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Supports timed, live, and sealed-bid auctions
- Includes bidder registration and AML compliance workflows
- Offers white-label sites, REST API access, and Stripe payments
Where it doesn't
- Paid setup and training starts at £500
- SAAS monthly licensing requires a sales conversation
- Advanced capabilities are split across several plan options
Our verdict on Snoofa
Snoofa is cloud-based auction software for auction houses, galleries, dealerships, and charities. It combines white-label auction websites with timed, live, and sealed-bid formats, plus bidder registration, consigning, catalogue management, invoicing, settlements, valuations, and back-office workflows. Its marketplace also lets sellers publish auctions and lots in multiple formats. The product is a strong fit for specialist operators that need auction administration and compliance processes in one system rather than a simple bidding widget.
Pricing is structured around a one-time setup and training charge for the entry plans. Snoofa LITE costs £500 and includes a marketplace profile, SnoofaTimed, and SnoofaSealed. Snoofa AAAS also costs £500 for setup and training, adding dedicated support and consultancy plus SnoofaLive; the AAAS auction fee is 10%. Snoofa SAAS includes configurable specialist auction software with timed, sealed-bid, and live auction tools, while monthly licensing is available on request. Buyers should clarify the recurring SAAS cost and the applicable auction fees before choosing between plans.
The main strength is breadth across auction operations. Timed auctions can auto-extend lot end times, live auctions support real-time online bidding and digital auctioneer tools, and sealed-bid auctions handle confidential maximum bids. REST API access supports auctions and lots, while integrations include Stripe, Mailgun, Mailchimp, Google Tag Manager, Google Analytics, Facebook Pixel, Mixpanel, Xero, QuickBooks, and GAP. Cloud consigning, AML registration workflows, invoicing, and settlements make Snoofa suitable for compliance-focused businesses with varied auction activity. It is less suitable for buyers seeking a simple, low-cost auction tool with transparent recurring pricing and minimal operational scope.
Your product? Our editors can test Snoofa in depth and publish a review, labelled as paid · from $149/mo →
Snoofa pricing
All 4 Snoofa plans and prices →
Snoofa fact sheet
| Free plan | No |
|---|---|
| Paid from | £500 one-time |
| Auction formats | Both |
| Automatic bidding | Not verified |
| Seller accounts | Yes |
| Payment processing | Yes |
| Custom domain | Not verified |
| API access | Yes |
| Listing limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Stripe, Mailgun, Mailchimp, Google Tag Manager, Google Analytics, Facebook Pixel … |
| Pricing | Paid (source) |
| Website | snoofa.com |
| Facts checked | 20 Sep 2026 |
Snoofa integrations
Snoofa lists 10 integrations on its own site.
- Stripe
- Mailgun
- Mailchimp
- Google Tag Manager
- Google Analytics
- Facebook Pixel
- Mixpanel
- Xero
- QuickBooks
- GAP
Alternatives to Snoofa
- AuctionMethodA broad auction platform for growing businesses that need online, live, and integrated sales.9.4
- Auction FlexA broad auction back office with cataloging, bidding, payments, and checkout in one system.9.2
- RocketBidA broad auction-management platform for houses running timed, live, and simulcast sales.9.1
Used Snoofa? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Snoofa for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Snoofa is listed in our Auction Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/snoofa/"><img src="https://www.itechguides.com/best/badge/snoofa.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update