Snoofa review
A broad auction platform for operators that need compliance workflows and multiple auction formats.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Snoofa is cloud-based auction software for auction houses, galleries, dealerships, and charities. It combines white-label auction websites with timed, live, and sealed-bid formats, plus bidder registration, consigning, catalogue management, invoicing, settlements, valuations, and back-office workflows. Its marketplace also lets sellers publish auctions and lots in multiple formats. The product is a strong fit for specialist operators that need auction administration and compliance processes in one system rather than a simple bidding widget.
Pricing is structured around a one-time setup and training charge for the entry plans. Snoofa LITE costs £500 and includes a marketplace profile, SnoofaTimed, and SnoofaSealed. Snoofa AAAS also costs £500 for setup and training, adding dedicated support and consultancy plus SnoofaLive; the AAAS auction fee is 10%. Snoofa SAAS includes configurable specialist auction software with timed, sealed-bid, and live auction tools, while monthly licensing is available on request. Buyers should clarify the recurring SAAS cost and the applicable auction fees before choosing between plans.
The main strength is breadth across auction operations. Timed auctions can auto-extend lot end times, live auctions support real-time online bidding and digital auctioneer tools, and sealed-bid auctions handle confidential maximum bids. REST API access supports auctions and lots, while integrations include Stripe, Mailgun, Mailchimp, Google Tag Manager, Google Analytics, Facebook Pixel, Mixpanel, Xero, QuickBooks, and GAP. Cloud consigning, AML registration workflows, invoicing, and settlements make Snoofa suitable for compliance-focused businesses with varied auction activity. It is less suitable for buyers seeking a simple, low-cost auction tool with transparent recurring pricing and minimal operational scope.
Snoofa pros and cons
- Where it wins
- Supports timed, live, and sealed-bid auctions
- Includes bidder registration and AML compliance workflows
- Offers white-label sites, REST API access, and Stripe payments
- Where it doesn't
- Paid setup and training starts at £500
- SAAS monthly licensing requires a sales conversation
- Advanced capabilities are split across several plan options
Snoofa fact sheet, pricing and score →
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