SmartMetrics
Instagram account and hashtag analytics for brands and agencies
At a glance
- Editor score6.1 / 10
- PricingFrom $9/mo · 14-day trial
- Best forAffordable Instagram hashtag analytics
- Free planNo
- Paid from$9/mo
- Networks supported1 networks
- Facts checked20 Sep 2026
Where it wins
- Hashtag discovery, sentiment, and top-post analysis
- Competitor tracking with audience and engagement metrics
- PDF, CSV, chart exports, scheduled and branded reports
Where it doesn't
- Focused on Instagram rather than multiple social networks
- Hashtag data starts when tracking is connected
- Paid plans only; no free plan
Our verdict on SmartMetrics
SmartMetrics is a web-based analytics platform for brands, agencies, and enterprise teams that need reporting for Instagram business accounts, competitors, hashtags, posts, and stories. It covers audience, engagement, reach, sentiment, and performance metrics, with hourly account updates and daily hashtag updates. The platform uses Instagram's Graph API and does not require users to provide their Instagram passwords. Its focus is Instagram analytics rather than multi-network monitoring, making it a fit for teams whose tracking needs center on that network.
Pricing is organized by profile capacity. The monthly plan for up to 3 profiles costs $9, while the annual option costs $81. Up to 7 profiles costs $19 per month or $171 per year; up to 15 profiles costs $39 per month or $351 per year; and up to 19 profiles costs $49 per month or $441 per year. Each plan includes unlimited followers and posts, business accounts, competitors, hashtags, API access, and exports in CSV, PDF, and chart formats. A 14-day free trial is available, and paid subscribers can use the analytics API.
The standout strength is its combination of hashtag research and reporting. SmartMetrics provides associated-hashtag discovery, hashtag post and engagement analytics, sentiment analysis, top-post analysis, audience geography and demographic analytics, and competitor account tracking. Scheduled and branded report sharing adds a practical workflow for agencies and brand teams. Hashtag data starts when tracking is connected, so the product suits ongoing monitoring more than retrospective analysis. Choose SmartMetrics for affordable Instagram-focused analytics, competitor tracking, and shareable reports; choose an alternative if you need several social networks or historical hashtag coverage before setup.
SmartMetrics pricing
All 6 SmartMetrics plans and prices →
SmartMetrics fact sheet
| Free plan | No |
|---|---|
| Paid from | $9/mo |
| Networks supported | 1 networks |
| Tracked hashtags | Not verified |
| Historical data | None |
| Hashtag discovery | Yes |
| Campaign tracking | Not verified |
| Competitor tracking | Not verified |
| Data export | Csv+api |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | From $9/mo · 14-day trial (source) |
| Website | smartmetrics.co |
| Facts checked | 20 Sep 2026 |
Alternatives to SmartMetrics
- Cool Tabs Social ListeningA multi-network listening platform for measuring hashtag campaigns and social conversations.7.7
- Content StageA focused Instagram tracker for hashtag, creator, and campaign measurement.6.3
- NaiseA broad AI marketing platform with focused Instagram and TikTok hashtag analytics.7.7
See all SmartMetrics alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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