SmartMetrics review
Affordable Instagram hashtag tracking with exports, reports, and competitor analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SmartMetrics is a web-based analytics platform for brands, agencies, and enterprise teams that need reporting for Instagram business accounts, competitors, hashtags, posts, and stories. It covers audience, engagement, reach, sentiment, and performance metrics, with hourly account updates and daily hashtag updates. The platform uses Instagram's Graph API and does not require users to provide their Instagram passwords. Its focus is Instagram analytics rather than multi-network monitoring, making it a fit for teams whose tracking needs center on that network.
Pricing is organized by profile capacity. The monthly plan for up to 3 profiles costs $9, while the annual option costs $81. Up to 7 profiles costs $19 per month or $171 per year; up to 15 profiles costs $39 per month or $351 per year; and up to 19 profiles costs $49 per month or $441 per year. Each plan includes unlimited followers and posts, business accounts, competitors, hashtags, API access, and exports in CSV, PDF, and chart formats. A 14-day free trial is available, and paid subscribers can use the analytics API.
The standout strength is its combination of hashtag research and reporting. SmartMetrics provides associated-hashtag discovery, hashtag post and engagement analytics, sentiment analysis, top-post analysis, audience geography and demographic analytics, and competitor account tracking. Scheduled and branded report sharing adds a practical workflow for agencies and brand teams. Hashtag data starts when tracking is connected, so the product suits ongoing monitoring more than retrospective analysis. Choose SmartMetrics for affordable Instagram-focused analytics, competitor tracking, and shareable reports; choose an alternative if you need several social networks or historical hashtag coverage before setup.
SmartMetrics pros and cons
- Where it wins
- Hashtag discovery, sentiment, and top-post analysis
- Competitor tracking with audience and engagement metrics
- PDF, CSV, chart exports, scheduled and branded reports
- Where it doesn't
- Focused on Instagram rather than multiple social networks
- Hashtag data starts when tracking is connected
- Paid plans only; no free plan
SmartMetrics fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update