Site Kit by Google review
A free WordPress dashboard for Google search, analytics, performance and ads data.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Site Kit by Google brings data from Google services into a WordPress dashboard. It suits site owners, developers and agencies who want to review search, usage, performance or advertising information without editing site source code to configure connections. Reports cover both the site as a whole and individual pages, with granular permissions for WordPress users and connected Google services.
Its main strength is the breadth of Google connections in one plugin: Search Console provides search traffic and query metrics, Analytics shows usage data, and PageSpeed Insights presents performance analysis and recommendations. AdSense earnings information is available alongside connections for Google Ads and Tag Manager. It also supports Sign in with Google and Reader Revenue Manager. This makes Site Kit a fit for teams whose reporting already centers on Google's services; it is not a WordPress site-building tool, and it does not support multisite networks, although it can be activated on individual sites within a network.
Site Kit is free and open source. Setup connects a WordPress site with a Google account and the relevant services, with no manual code editing needed for those connections. The plugin's support channel is community forum support. Connected Google products may have their own terms and fees, so the plugin's free price does not mean every connected service is free. Choose Site Kit if you want Google's site metrics within WordPress; look elsewhere if you need multisite network support or tools for building and managing site content.
Site Kit by Google pros and cons
- Where it wins
- Connects Google services without manual code editing
- Combines site-wide and individual-page metrics
- Granular permissions for WordPress users and Google services
- Where it doesn't
- Does not support WordPress multisite networks
- Focused on Google services rather than site-building
- Connected Google products may have separate terms and fees
Site Kit by Google fact sheet, pricing and score →
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