SimplyAnalytics review
A data-rich mapping and analysis suite for researchers working with detailed demographic datasets.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SimplyAnalytics is a web-based mapping, analytics, and data-visualization application for researchers, educators, libraries, nonprofits, and organizations. Its focus is location-based analysis across states, counties, ZIP Codes, census tracts, and block groups. Users can create interactive maps with customizable colors, data categories, and geographic boundaries, then work with more than 200,000 demographic, business, health, marketing, and consumer-behavior variables. That makes it particularly suited to market researchers and other teams that need detailed demographic datasets rather than a basic map-making tool.
Its main strength is the depth of its analysis workflow. Advanced filters and location queries help identify target areas, while ranking, comparison, ring-study, related-data, and time-series tables support different research questions. Bar charts, scatter plots, histograms, and crosstab tables add visual and tabular ways to examine results. SimplyAnalytics also accepts academic, business, marketing, research, sales, and customer data imports, allowing organizations to combine their own information with the application’s broader datasets.
Output options are broad, covering PDF, SVG, JPEG, PNG, Excel, CSV, DBF, and shapefiles. Access is provided through a web platform and is generally arranged through subscribing academic institutions, public libraries, and other organizations. The contact-sales model may be less convenient for individuals or teams seeking direct plan selection, while web-only availability limits platform choice. SimplyAnalytics is a strong fit for organizations conducting detailed demographic, business, health, or marketing analysis; users seeking a lightweight, general-purpose interactive map creator may prefer a narrower tool.
SimplyAnalytics pros and cons
- Where it wins
- More than 200,000 demographic, business, health, and marketing variables
- Advanced location queries, filters, tables, charts, and comparisons
- Exports maps and GIS files in formats including SVG, Excel, CSV, and shapefiles
- Where it doesn't
- Web-only access limits desktop and mobile workflows
- Contact-sales access is less direct than self-serve plan selection
- Its breadth may exceed the needs of general-purpose map users
SimplyAnalytics fact sheet, pricing and score →
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