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Serpfox

Freemium#44 of 67 in Rank Tracking Software

Serpfox: Affordable rank tracking with local, device, client, reporting, and API features. Ranked #44 of 67 in Rank Tracking Software by our editors (4.8/10); pricing: Free plan; best for small agencies needing inexpensive rank reports.

4.8/10Editor score

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At a glance

Editor score
4.8 / 10
Pricing
Free plan
Best for
Small agencies needing inexpensive rank reports
Free plan
Yes
Paid from
$12/mo
Keyword limit
100 keywords
Founded
2010 · New Zealand
Facts checked
22 Sep 2026

Where it wins
- Free plan includes 10 keywords, local tracking, and device tracking
- Tracks Google, Bing, and Yandex across cities and countries
- White-label reports, client access, alerts, and JSON API support agency workflows
Where it doesn't
- Free plan checks rankings weekly rather than daily
- Starter plans are limited to weekly checks
- Keyword capacity tops out at 10,000 on the listed plans

Our verdict on Serpfox

Serpfox is a web-based rank tracking platform for SEO professionals, businesses, and agencies. It monitors keyword positions across Google, Bing, and Yandex, with city and country location tracking plus desktop and mobile views. Historical ranking data, scheduled PDF and CSV reports, email notifications, client access, white-label branding, and JSON API access make it suited to teams that need recurring reporting rather than occasional manual checks. Its AI assistant visibility checks also cover brand mentions, website citations, and competitor recommendations.

Pricing is structured from a free tier to agency plans. The Free plan costs $0 forever and includes 10 keywords, 3 AI prompts, weekly checks, local tracking, and desktop and mobile tracking. Starter 100 costs $12 per month for 100 keywords, while Starter 300 costs $30 per month for 300 keywords and Starter 500 costs $40 per month for 500 keywords; these plans include weekly checks, local tracking, and desktop and mobile tracking. Pro 1000 costs $60 per month and adds 1,000 keywords, daily checks, client management, and white label. Pro 2500 costs $120 per month, Agency 5000 costs $180 per month, and Agency 10000 costs $350 per month, with daily checks, client management, and white label.

The strongest fit is a small agency that wants a low-cost path from basic tracking to branded client reporting. Local and device tracking broaden the reporting context, while scheduled exports, notifications, read-only client access, and the API support repeatable workflows. The trade-off is cadence and scale at the lower end: the free and Starter tiers use weekly checks, and the free plan supports only 10 keywords. Teams needing daily monitoring must move to Pro or Agency plans, while organizations requiring more than 10,000 tracked keywords should consider a different platform.

Your product? Our editors can test Serpfox in depth and publish a review, labelled as paid · from $149/mo →

Serpfox pricing

Plans Free planFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 22 Sep 2026.

See plans on serpfox.com

All 12 Serpfox plans and prices →

Serpfox fact sheet

Free plan	Yes
Paid from	$12/mo
Keyword limit	100 keywords
Update frequency	Daily
Location tracking	Global
Competitor tracking	Not verified
Search engines	Google, Bing, Yandex
Mobile rank tracking	Yes
Historical ranking data	Yes
Deployment	Cloud
Platforms	Web
Support	Email
Built for	Solo, Small business, Mid-market, Enterprise (editorial estimate)
Pricing	Free plan (source)
Website	serpfox.com
Facts checked	22 Sep 2026

Alternatives to Serpfox

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Featured on iTechGuides

Serpfox is listed in our Rank Tracking Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update