Serpfox review
Affordable rank tracking with local, device, client, reporting, and API features.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Serpfox is a web-based rank tracking platform for SEO professionals, businesses, and agencies. It monitors keyword positions across Google, Bing, and Yandex, with city and country location tracking plus desktop and mobile views. Historical ranking data, scheduled PDF and CSV reports, email notifications, client access, white-label branding, and JSON API access make it suited to teams that need recurring reporting rather than occasional manual checks. Its AI assistant visibility checks also cover brand mentions, website citations, and competitor recommendations.
Pricing is structured from a free tier to agency plans. The Free plan costs $0 forever and includes 10 keywords, 3 AI prompts, weekly checks, local tracking, and desktop and mobile tracking. Starter 100 costs $12 per month for 100 keywords, while Starter 300 costs $30 per month for 300 keywords and Starter 500 costs $40 per month for 500 keywords; these plans include weekly checks, local tracking, and desktop and mobile tracking. Pro 1000 costs $60 per month and adds 1,000 keywords, daily checks, client management, and white label. Pro 2500 costs $120 per month, Agency 5000 costs $180 per month, and Agency 10000 costs $350 per month, with daily checks, client management, and white label.
The strongest fit is a small agency that wants a low-cost path from basic tracking to branded client reporting. Local and device tracking broaden the reporting context, while scheduled exports, notifications, read-only client access, and the API support repeatable workflows. The trade-off is cadence and scale at the lower end: the free and Starter tiers use weekly checks, and the free plan supports only 10 keywords. Teams needing daily monitoring must move to Pro or Agency plans, while organizations requiring more than 10,000 tracked keywords should consider a different platform.
Serpfox pros and cons
- Where it wins
- Free plan includes 10 keywords, local tracking, and device tracking
- Tracks Google, Bing, and Yandex across cities and countries
- White-label reports, client access, alerts, and JSON API support agency workflows
- Where it doesn't
- Free plan checks rankings weekly rather than daily
- Starter plans are limited to weekly checks
- Keyword capacity tops out at 10,000 on the listed plans
Serpfox fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update