Sender review
A broad email and SMS toolkit with a generous free plan for smaller teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sender brings email campaigns, newsletters, visual automation workflows, segmentation, landing pages, signup forms, popups, SMS, transactional email, and reporting into one web and API-based platform. It is aimed at small businesses, ecommerce brands, SaaS teams, creators, and nonprofits that need more than basic newsletter sending. Drag-and-drop and HTML editors support campaign creation, while REST API and SMTP options extend transactional email use cases.
The Free Forever plan is priced at $0 per month and includes up to 2,500 subscribers, 15,000 emails per month, email automation, landing pages, signup forms, and popups. Standard adds three role-based seats, SMS messaging, unlimited landing pages, and A/B testing, with limits of 500 subscribers and 6,000 monthly emails. Professional raises monthly email capacity to 12,000, adds ten role-based seats, advanced automation, advanced reports, and priority support. Enterprise includes unlimited emails, a dedicated success manager, advanced permissions, a service level agreement, activity logs, and SSO through SAML v2.
Its feature breadth is the main reason to consider it: behavior, engagement, location, and custom-field segmentation can feed visual workflows with triggers, delays, and conditions. Ecommerce and publishing integrations include Shopify, WooCommerce, WordPress, PrestaShop, Jumpseller, and Drupal, while automation services include Zapier, Make, Pabbly, Pipedream, Integrately, and ZohoFlow. Choose Sender if a free starting point and combined email, SMS, landing-page, and transactional capabilities matter. Consider an alternative if your team needs higher subscriber limits on the lower paid tier or wants advanced capabilities without moving up plans.
Sender pros and cons
- Where it wins
- Free Forever includes 2,500 subscribers and 15,000 monthly emails
- Visual automation, segmentation, landing pages, and A/B testing
- Supports SMS, transactional email, ecommerce, and API workflows
- Where it doesn't
- Standard is limited to 500 subscribers and 6,000 monthly emails
- Advanced automation and reports require the Professional plan
- Enterprise features such as SSO and activity logs are tier-specific
Sender fact sheet, pricing and score →
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