Segmently review
Affordable web testing with funnels, targeting, flags, and analytics, but no mobile SDK.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Segmently is a web-based experimentation platform for growth, marketing, product, and engineering teams. It uses a JavaScript snippet and APIs to run A/B, multivariate, and split URL tests on websites and web applications, including single-page applications and ecommerce platforms. Its visual editor supports point-and-click page changes, while targeting can use URL, device, country, visitor type, behavior, and attributes. Conversion goals, multi-page funnel tracking, real-time analytics, statistical significance reporting, feature flags, gradual rollouts, anti-flicker protection, heatmaps, and session recordings round out the feature set.
Pricing starts with a Free plan at $0 per month for 1 site, 1 team member, a visual editor, and draft-and-preview access without a credit card. Professional costs $49 per month with monthly billing or $39 per month with annual billing. It adds unlimited visitors, 1 active experiment, multi-page funnel goals, and feature flags; the annual plan lists Slack notifications. Business costs $149 per month monthly or $119 per month annually, with 3 active experiments, advanced analytics, multivariate testing, and GA4, Mixpanel, and webhook connectivity. Enterprise costs $1,499 per month monthly or $1,199 per month annually, adding unlimited sites, REST API access, and a dedicated account manager. The annual Enterprise plan lists unlimited seats and 9 active experiments.
Segmently fits teams focused on website conversion work that want visual experimentation alongside audience targeting and rollout controls. Its integrations with Slack, Google Analytics 4, Mixpanel, and webhooks support a broader web analytics workflow, while the REST API supports more customized implementations. The main boundary is platform scope: native iOS and Android SDK support is planned rather than currently available. Teams testing mobile applications should choose a tool with current mobile SDKs instead; web teams can consider Segmently when its experiment limits and plan structure match their testing volume.
Segmently pros and cons
- Where it wins
- Visual editor supports point-and-click A/B and multivariate testing
- Funnel goals, targeting, feature flags, and gradual rollouts
- Free plan plus webhooks, GA4, Mixpanel, and Slack integrations
- Where it doesn't
- Free plan is limited to draft and preview mode
- Professional allows only one active experiment
- Native iOS and Android SDK support is planned, not currently available
Segmently fact sheet, pricing and score →
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