Schema
Automate WordPress schema.org structured data with JSON-LD
At a glance
- Editor score3.6 / 10
- PricingFree plan
- Best forWordPress structured-data management
- Free planYes
- Founded2016
- Facts checked20 Sep 2026
Where it wins
- Automatic schema.org and JSON-LD generation
- Maps properties through post metadata or ACF PRO
- Supports archives, custom post types, and multiple schema types
Where it doesn't
- Focused on structured data rather than full SEO workflows
- Paid plans differ mainly by site limits and extension access
- Designed for self-hosted WordPress sites
Our verdict on Schema
Schema is a self-hosted WordPress plugin that automatically generates schema.org structured-data markup in JSON-LD. It is designed for WordPress site owners, publishers, businesses, agencies, and developers who want to add structured data without manually coding markup. The free version supports Article and Blog Posting markup, while paid passes add more schema types, target-location controls, property mapping, configuration tools, and extensions.
Its standout capability is structured-data management across different WordPress content contexts. A configuration wizard helps guide setup, while schema type selection can be based on target location. The plugin supports archives and custom post types, maps properties through post metadata or ACF PRO, and can work with other WordPress plugins. That combination makes Schema a practical fit for sites where structured data needs to follow varied content models rather than a single post format.
The product has a narrow focus by design: it addresses schema.org and JSON-LD generation instead of serving as a complete SEO suite. The published passes scale from the Personal Pass, which supports one site and includes 9 built-in extensions, to the Business Pass for 5 sites, Extended Pass for 10 sites, and All Access Pass for unlimited sites. The latter three include access to all extensions, future extensions, email support, 9 built-in extensions, and 6 premium extensions. Choose Schema when WordPress structured-data control is the priority; choose a broader SEO product when you need a wider set of search-optimization workflows.
Schema pricing
All 4 Schema plans and prices →
Schema fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Keyword research | Not verified |
| Rank tracking | Not verified |
| Site audit | Not verified |
| Backlink analysis | Not verified |
| Competitor research | Not verified |
| API access | Not verified |
| Tracked keywords | Not verified |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted |
| Support | |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Pricing | Free plan (source) |
| Website | schema.press |
| Facts checked | 20 Sep 2026 |
Alternatives to Schema
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.0
- AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.0
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.—
Also listed in
Used Schema? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Schema for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · your e-mail is never shown · read by an editor before it appears
Featured on iTechGuides
Schema is listed in our SEO Tools directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/schema/"><img src="https://www.itechguides.com/best/badge/schema.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Guides on SEO tools
- The 10 Best SEO Influencers to Follow on Bluesky (Checked August 18, 2026)Aug 2026
- Best SEO Tools List in 2019 | SEO Software for Keyword ResearchAug 2026
- 40+ Best Free SEO Tools to Improve Your Google RankingAug 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes a score or a verdict. How we rank.