Schema

Freemium#243 of 245 in SEO ToolsSchema Markup Tools

Schema: A focused WordPress plugin for generating and managing structured data. Ranked #243 of 245 in SEO Tools by our editors (3.0/10); pricing: Free plan; best for wordPress structured-data management.

3.0/10★★☆☆☆Editor score

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At a glance

• Editor score
  3.0 / 10
• Pricing
  Free plan
• Best for
  WordPress structured-data management
• Free plan
  Yes
• Founded
  2016
• Facts checked
  20 Sep 2026

• Where it wins

  • Automatic schema.org and JSON-LD generation
  • Maps properties through post metadata or ACF PRO
  • Supports archives, custom post types, and multiple schema types

• Where it doesn't

  • Focused on structured data rather than full SEO workflows
  • Paid plans differ mainly by site limits and extension access
  • Designed for self-hosted WordPress sites

Our verdict on Schema

Schema is a self-hosted WordPress plugin that automatically generates schema.org structured-data markup in JSON-LD. It is designed for WordPress site owners, publishers, businesses, agencies, and developers who want to add structured data without manually coding markup. The free version supports Article and Blog Posting markup, while paid passes add more schema types, target-location controls, property mapping, configuration tools, and extensions.

Its standout capability is structured-data management across different WordPress content contexts. A configuration wizard helps guide setup, while schema type selection can be based on target location. The plugin supports archives and custom post types, maps properties through post metadata or ACF PRO, and can work with other WordPress plugins. That combination makes Schema a practical fit for sites where structured data needs to follow varied content models rather than a single post format.

The product has a narrow focus by design: it addresses schema.org and JSON-LD generation instead of serving as a complete SEO suite. The published passes scale from the Personal Pass, which supports one site and includes 9 built-in extensions, to the Business Pass for 5 sites, Extended Pass for 10 sites, and All Access Pass for unlimited sites. The latter three include access to all extensions, future extensions, email support, 9 built-in extensions, and 6 premium extensions. Choose Schema when WordPress structured-data control is the priority; choose a broader SEO product when you need a wider set of search-optimization workflows.

Your product? Our editors can test Schema in depth and publish a review, labelled as paid · from $149/mo →

Schema pricing

All 4 Schema plans and prices →

Schema fact sheet

Alternatives to Schema

• SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
• AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.3
• Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2

See all Schema alternatives →

Featured on iTechGuides

Schema is listed in our SEO Tools directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update