SD

Schema.dev

Free#3 of 24 in Schema Markup Tools

Build, test, and deploy Schema.org structured data.

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Visit Schema.dev

At a glance

• Editor score
  Not yet scored
• Pricing
  Free plan
• Best for
  Free structured-data builders
• Free plan
  Yes
• Paid from
  None
• Schema validation
  Yes
• Facts checked
  20 Sep 2026

• Where it wins

  • Point-and-click JSON-LD building with guided schema fields
  • Supports 40+ Schema types and extracts repeated page elements
  • Includes API testing, CMS integrations, and dynamic deployment

• Where it doesn't

  • Advanced deployment functionality is marked as coming soon
  • The product has a narrow focus on structured-data workflows
  • Monitoring capabilities are not part of the published feature set

Our verdict on Schema.dev

Schema.dev is a free structured-data toolkit for SEO professionals, marketers, and website operators. Its Chrome-based point-and-click builder generates JSON-LD without requiring users to work directly from a blank markup file. The product supports 40+ Schema types and guides users through required, recommended, and optional fields. It is available through the web, a Chrome extension, and an API, making it suitable for both individual page work and structured-data workflows that need programmatic testing.

Its standout capability is the combination of page-element selection, repeated-element extraction, and string transformations for extracted values. That gives Schema.dev a practical focus for pages containing recurring content, while its validation and testing features help review generated markup. API-based structured-data testing extends the workflow beyond the browser. Integrations include the Google Structured Data Testing Tool, WordPress or similar content-management systems, tag managers, and Cloudflare DNS. These connections make the product a fit for teams working across content systems and deployment tooling rather than only editing isolated snippets.

The product is positioned as free, so it suits users looking for structured-data building and testing without a paid plan. Its deployer is intended to insert markup across site pages, but the advanced deployment functionality is marked as coming soon. That distinction matters for teams choosing a tool around immediate publishing workflows. Schema.dev is the stronger fit for free point-and-click creation, schema coverage, extraction, and API testing. Teams that require currently available advanced deployment or a broader SEO platform should consider an alternative.

Schema.dev pricing

Schema.dev fact sheet

Schema.dev integrations

Schema.dev lists 4 integrations on its own site.

• Google Structured Data Testing Tool
• WordPress or similar content-management systems
• Tag managers
• Cloudflare DNS

Alternatives to Schema.dev

• Schema AppA broad enterprise workflow for authoring, deploying, validating, and monitoring schema markup.7.0
• JSON Schema App SaaS SchemaA focused SaaS schema tool with automated generation, validation, and monitoring.8.3
• Schema Markup InfoA free web tool for generating, validating, and auditing structured data across sites.6.8

See all Schema.dev alternatives →

Schema.dev vs the competition

• SDSchema.dev vs Schema App
• SDSchema.dev vs JSON Schema App SaaS Schema
• SDSchema.dev vs Schema Markup Info
• SDSchema.dev vs Baseline Labs Schema Generator
• SDSchema.dev vs Rolling Schema
• SDSchema.dev vs Schema & Structured Data for WP & AMP

Compare Schema.dev with any tool side by side →

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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Schema.dev for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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