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Head-to-head · Schema Markup Tools

Schema.dev vs Schema & Structured Data for WP & AMP

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Schema.dev #3 in Schema Markup Tools —/10 Free plan Free plan✓ 4 of 6 features Visit Schema.dev
Higher score Schema & Structured Data for WP & AMP #7 in Schema Markup Tools 6.3/10 Free plan · paid from $99 Free plan✓ 2 of 6 features Visit Magazine3

Schema.dev leads on 2 checks, Schema & Structured Data for WP & AMP on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSchema & Structured Data for WP & AMP · 6.3/10
  • Free planboth
  • Most featuresSchema.dev · 4 of 6

Our editors rank Schema.dev at #3 and Schema & Structured Data for WP & AMP at #7 for schema markup tools; Schema.dev has no rubric score yet (facts researched, not yet scored), so the checks below decide.

Schema.dev offers schema validation; Schema & Structured Data for WP & AMP doesn't publish it. Schema.dev offers api access; Schema & Structured Data for WP & AMP doesn't publish it.

Schema.dev is the better fit for free structured-data builders. Schema & Structured Data for WP & AMP is the better fit for wordPress schema management.

  • Schema.dev fits best

    Free structured-data builders

  • Schema & Structured Data for WP & AMP fits best

    WordPress schema management

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Schema.dev —/10 Visit ↗ Schema & Structured Data for WP & AMP 6.3/10 Visit ↗
At a glance
Editor score — 6.3
Ranking #3 in Schema Markup Tools #7 in Schema Markup Tools
Best for Free structured-data builders WordPress schema management
Pricing model Free Free plan + paid
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Browser extension Self-hosted
Platforms Web, Chrome extension Web
Support Email, Community, Docs Tickets, Community, Docs
Integrations 4 integrations 9 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Schema.dev 4/6 · Schema & Structured Data for WP & AMP 2/6
Schema validation ✓ (best) Not published
Rich-result preview Not published Not published
WordPress support ✓ ✓
API access ✓ (best) Not published
Bulk generation ✓ ✓
Markup monitoring Not published Not published
Specs
Supported schema types Not published Not published
Our review
Pros
  • Point-and-click JSON-LD building with guided schema fields
  • Supports 40+ Schema types and extracts repeated page elements
  • Includes API testing, CMS integrations, and dynamic deployment
  • Supports more than 35 schema types with JSON-LD output
  • Includes templates, conditional rules, migration, and Gutenberg blocks
  • Integrates with AMP, WooCommerce, Yoast SEO, and multilingual plugins
Cons
  • Advanced deployment functionality is marked as coming soon
  • The product has a narrow focus on structured-data workflows
  • Monitoring capabilities are not part of the published feature set
  • Paid licenses are required for pro features
  • Annual licenses vary by site count and review allowance
  • Its focus is WordPress rather than broader website platforms
Our verdict

Schema.dev is a free structured-data toolkit for SEO professionals, marketers, and website operators. Its Chrome-based point-and-click builder generates JSON-LD without requiring users to work directly from a blank markup file. The product…

Read the review →

Schema & Structured Data for WP & AMP is a WordPress plugin from Magazine3 for adding Schema.org markup and Google Rich Snippets to websites. It supports more than 35 schema types, including Article, Product, Recipe, Event, Local Business,…

Read the review →
  1. Schema.devSchema Markup Tools —Free plan
  2. Schema & Structured Data for WP & AMPSchema Markup Tools 6.3Free plan · paid from $99

Strengths and trade-offs

  • Schema.dev — where it wins

    • Point-and-click JSON-LD building with guided schema fields
    • Supports 40+ Schema types and extracts repeated page elements
    • Includes API testing, CMS integrations, and dynamic deployment

    Where it doesn't

    • Advanced deployment functionality is marked as coming soon
    • The product has a narrow focus on structured-data workflows
    • Monitoring capabilities are not part of the published feature set

  • Schema & Structured Data for WP & AMP — where it wins

    • Supports more than 35 schema types with JSON-LD output
    • Includes templates, conditional rules, migration, and Gutenberg blocks
    • Integrates with AMP, WooCommerce, Yoast SEO, and multilingual plugins

    Where it doesn't

    • Paid licenses are required for pro features
    • Annual licenses vary by site count and review allowance
    • Its focus is WordPress rather than broader website platforms
  • Schema.dev—/10 · Free plan

    A free toolkit for building, validating, testing, and deploying structured data.

    Visit Schema.devFull verdict →
  • Schema & Structured Data for WP & AMP6.3/10 · Free plan · paid from $99

    A broad WordPress schema toolkit with a free tier and paid multi-site licenses.

    Visit Magazine3Full verdict →

More comparisons

All schema markup tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026