Sawtooth Software
Sawtooth Software: A specialized choice-research platform with flexible surveys, MaxDiff, and conjoint analysis. Ranked #81 of 131 in Survey Software by our editors (3.0/10); pricing: Free plan · pricing on request; best for conjoint and MaxDiff research.
At a glance
- Editor score3.0 / 10
- PricingFree plan · pricing on request
- Best forConjoint and MaxDiff research
- Free planYes
- Logic branchingYes
- Founded1983 · Provo, Utah, USA, and Leeds, UK
- Facts checked20 Sep 2026
Where it wins
- Choice-based, adaptive, and advanced conjoint analysis
- MaxDiff, quotas, segmentation, and real-time reporting
- Panel sourcing through connections in more than 60 countries
Where it doesn't
- Paid plans are sold as annual subscriptions
- Premier authoring includes a Windows application
- Its strongest capabilities center on specialized research methods
Our verdict on Sawtooth Software
Sawtooth Software combines survey creation, data collection, conjoint analysis, MaxDiff, and market research analytics. It is designed for market research firms, businesses, universities, government agencies, and health economics consultants conducting product, pricing, customer satisfaction, segmentation, opinion polling, and related studies. The product spans a browser-based Discover platform and Lighthouse Studio, a Windows application with web data collection capabilities.
The plan structure makes the product accessible for smaller studies while preserving a clear path to larger projects. The Free plan supports up to 50 respondents per survey, unlimited surveys, unlimited general survey questions, and choice-based conjoint and MaxDiff. Professional adds unlimited respondents, surveys, and survey questions while retaining choice-based conjoint and MaxDiff. Premier adds advanced choice-based conjoint and MaxDiff, plus Windows authoring and web data collection. Paid plans are annual subscriptions. The standout depth is its choice-research toolkit: adaptive conjoint, choice-based conjoint, MaxDiff best-worst scaling, quotas, respondent segmentation, crosstabs, and external-data imports support studies that go beyond basic questionnaires.
For broader survey workflows, Sawtooth Software includes multiple-choice, grid, open-ended, numeric, ranking, and constant-sum questions, along with skip logic, conditional display logic, custom CSS and JavaScript styling, data downloads, and real-time reports. Its panel-sourcing connections extend across more than 60 countries, adding reach for research that needs respondents beyond an existing audience. The main trade-off is focus: teams seeking conjoint, MaxDiff, or segmentation research have a strong fit, while teams needing only straightforward form creation may find the specialized analysis scope unnecessary. Buyers should also choose the platform that matches their workflow, since authoring options span web and Windows.
Questions about Sawtooth Software
Does Sawtooth Software have a free plan? Yes, there is a free plan.
What does Sawtooth Software run on? Web, Windows and Android. It runs in the cloud, as a desktop app and as a mobile app.
What does Sawtooth Software integrate with? 10 integrations, including AskNicely, Bilendi, Cint, Dynata and Google Forms.
Who is Sawtooth Software built for? Small businesses, mid-market companies and enterprises (our editorial estimate).
Your product? Our editors can test Sawtooth Software in depth and publish a review, labelled as paid · from $149/mo →
Sawtooth Software pricing
All 3 Sawtooth Software plans and prices →
Sawtooth Software fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Responses included | 50 /mo |
| Questions per survey | Not verified |
| Logic branching | Yes |
| Custom branding | Yes |
| Response analytics | Yes |
| API access | Yes |
| Respondent panel | Yes |
| Deployment | Cloud, Desktop, Mobile |
| Platforms | Web, Windows, Android |
| Compliance & security | GDPR |
| Support | Email, Phone, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: AskNicely, Bilendi, Cint, Dynata, Google Forms, Qualtrics … See all → |
| Pricing | Free plan · pricing on request (source) |
| Website | sawtoothsoftware.com |
| Facts checked | 20 Sep 2026 |
Sawtooth Software integrations
Sawtooth Software lists 10 integrations on its own site.
- AskNicely
- Bilendi
- Cint
- Dynata
- Google Forms
- Qualtrics
- SurveyMonkey
- Toluna
- Typeform
- Zoho Survey
See all Sawtooth Software integrations →
Alternatives to Sawtooth Software
- SurveyMonkeyA broad survey platform combining branching, analytics, branding, integrations, and audience access.9.4
- QualtricsAdvanced survey research for teams that need logic, analysis, panels, and API access.9.3
- Zoho SurveyA low-cost survey platform with logic, offline collection, reporting, and Zoho integrations.9.1
See all Sawtooth Software alternatives →
Also Ranked In
Sawtooth Software is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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