SAS Data Maker review
A mature low-code platform for generating, evaluating and augmenting synthetic data.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SAS Data Maker is a web-based, cloud synthetic data platform for organizations creating realistic datasets for AI development, analytics, testing and simulation. It supports low-code/no-code workflows, generating data from existing datasets or user-defined parameters. Teams in financial services, health care, life sciences, government, manufacturing and retail can use it to address privacy constraints, limited data access, imbalanced classes and rare events.
Its standout capability is the combination of generation methods and evaluation. SAS Data Maker includes Bayesian Network, MST and SMOTE methods, along with differential privacy. Data augmentation targets imbalanced classes and rare events, while visual statistical similarity evaluation helps assess how closely generated datasets reflect the intended characteristics. Automated privacy and quality metrics add structured checks for realism and risk, making the product a fit for teams that need more than basic random data generation.
Pricing follows a contact-sales model, so buyers should expect a sales-led evaluation rather than a published product-specific amount. The platform integrates with Microsoft Azure and Snowflake, which supports organizations working within those ecosystems. SAS Data Maker is a strong choice for mature teams that want low-code synthetic data generation with built-in privacy and quality evaluation. Organizations needing a broader set of named platform integrations or a publicly listed price should consider alternatives with those characteristics.
SAS Data Maker pros and cons
- Where it wins
- Low-code generation from datasets or user-defined parameters
- Bayesian Network, MST, SMOTE and differential privacy methods
- Automated privacy, quality and statistical similarity evaluation
- Where it doesn't
- Pricing requires contact with sales
- Web-based cloud deployment only
- Named integrations are limited to Microsoft Azure and Snowflake
SAS Data Maker fact sheet, pricing and score →
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