Rybbit review
Privacy-focused analytics with replay, funnels, APIs, and self-hosting.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Rybbit is an open-source web and product analytics platform for website owners, product teams, developers, agencies, and ecommerce businesses. It combines realtime pageview, visitor, session, source, device, and geographic analytics with custom events, funnels, goals, journeys, retention reporting, session replay, Core Web Vitals monitoring, JavaScript error tracking, and user profiles. Cookieless tracking, bot filtering, UTM tracking, privacy masking, and public or private dashboards make it relevant to teams that want detailed measurement without centering their stack on cookies.
The published plans show Standard at $13 per month and Pro at $26 per month when billed annually. Standard supports up to 5 websites and 3 team members, along with custom events, funnels, goals, and journeys. Pro adds unlimited websites, unlimited team members, session replays, 5-year data retention, a higher API rate limit, and priority support. Enterprise adds Single Sign-On, infinite data retention, a dedicated isolated instance, on-premise installation, custom features, and whitelabeling. A 7-day free trial is available, but there is no free plan. Data retention is 3 years on Standard, 5 years on Pro, and infinite on Enterprise.
Rybbit fits teams that need more than traffic reports, particularly when conversion paths, product behavior, ecommerce activity, performance, and server-side event ingestion all matter. Its REST API supports querying analytics and ingesting server-side events, while integrations cover Shopify, WooCommerce, WordPress, Google Tag Manager, React, Vue, Next.js, and BigCommerce. Hosted EU-based cloud service and self-hosting give organizations deployment choice. Paid teams wanting a broad privacy-focused analytics toolkit should consider Rybbit; teams seeking a free starting tier or session replay within the entry plan should look elsewhere or budget for Pro.
Questions about Rybbit
Does Rybbit have a free plan? No free plan is listed; paid plans start at $13/mo (Standard).
How much does Rybbit cost? Rybbit lists 2 paid plans; the lowest is Standard at $13/mo.
Is there a free trial of Rybbit? Yes: a 7-day free trial.
What does Rybbit run on? Web. It runs in the cloud and self-hosted.
What does Rybbit integrate with? 8 integrations, including Shopify, WooCommerce, WordPress, Google Tag Manager and React.
Rybbit pros and cons
- Where it wins
- Cookieless tracking with realtime analytics and bot filtering
- Funnels, journeys, replay, retention, events, and error tracking
- Hosted cloud, self-hosting, REST API, and broad integrations
- Where it doesn't
- No free plan
- Standard limits usage to 5 websites and 3 team members
- Session replays start on the Pro plan
Rybbit fact sheet, pricing and score →
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