Roster
Roster: A broad partner-program platform for ecommerce brands running ambassador and UGC campaigns. Ranked #56 of 118 in Affiliate Marketing Software by our editors (5.4/10); pricing: Paid; best for brands managing ambassadors and UGC campaigns.
At a glance
- Editor score5.4 / 10
- PricingPaid
- Best forBrands managing ambassadors and UGC campaigns
- Free planNo
- Partner portalYes
- Facts checked21 Sep 2026
Where it wins
- Combines partner tracking with ambassador campaigns, milestones, and points
- Collects UGC and manages usage rights alongside product seeding
- Supports automated payouts, partner portals, APIs, and major commerce integrations
Where it doesn't
- Paid product with no free plan
- No AI features
- Built for brands running their own programs, not affiliate-network access
Our verdict on Roster
Roster is a paid partner-marketing platform for direct-to-consumer and ecommerce brands. It combines trackable partner referrals and discount codes with configurable commission rules, tiers, individual overrides, recruitment forms, social listening, and automated payouts. Its broader focus suits teams managing affiliates, ambassadors, creators, and user-generated content from one system rather than brands seeking only basic referral attribution.
Its ecommerce and social ecosystem is a central part of the product. Roster integrates with Shopify, Shopify Plus, BigCommerce, WooCommerce, Klaviyo, PayPal, Venmo, Facebook, Instagram, TikTok, and X/Twitter. Shopify product seeding and REST API and webhook access support both standard commerce workflows and custom implementations. A partner portal gives participants access to balances and payment history, while campaign actions, points, and milestones provide structure for ongoing ambassador programs.
Roster is strongest when a brand needs more than referral tracking: UGC collection, usage-rights management, product seeding, recruitment, payouts, and partner-facing tools are all part of the scope. The tradeoff is breadth with a clear ecommerce orientation. Brands wanting a lightweight referral tool, built-in AI features, or access to an external affiliate network should consider a narrower or different product. Brands prepared to operate their own ambassador and creator programs should find the feature mix more relevant.
Your product? Our editors can test Roster in depth and publish a review, labelled as paid · from $149/mo →
Roster pricing
Roster fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Partner portal | Yes |
| Automated payouts | Yes |
| Fraud prevention | Yes |
| Attribution models | Not verified |
| Cookie window | 30 days |
| Partner limit | Not verified |
| API access | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 11 integrations: Shopify, Shopify Plus, BigCommerce, WooCommerce, Klaviyo, PayPal … See all → |
| Pricing | Paid (source) |
| Website | getroster.com |
| Facts checked | 21 Sep 2026 |
Roster integrations
Roster lists 11 integrations on its own site.
- Shopify
- Shopify Plus
- BigCommerce
- WooCommerce
- Klaviyo
- PayPal
- Venmo
- TikTok
- X/Twitter
Alternatives to Roster
- FirstPromoterA focused platform for recurring commissions, partner portals, payouts, and fraud controls.9.2
- RevshareFlexible partner attribution with a free plan, unlimited publishers, and broad payment integrations.9.1
- iDevAffiliateBroad affiliate controls, multi-method tracking, payments, fraud tools, and integrations.9.0
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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