Roofr review
A broad roofing workflow platform with free entry and paid tools for growing teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Roofr is a web-based roofing business platform that brings lead capture, roof measurement reports, instant estimates, proposals, material ordering, scheduling, work orders, invoicing, payments, and reporting into one workflow. It is designed for roofing contractors managing jobs from initial inquiry through production and payment. Mobile-optimized job management supports phone-based access, while CRM job boards organize work across the business.
The pricing structure gives smaller teams a free starting point. Starter costs $0 per month and includes one basic job board, 10 trial proposals, invoices and work orders, five automated actions, calendar and job events, and unlimited users. Measure+ costs $109 per month with monthly billing or $209 per month with annual billing, adding discounted measurement reports, faster report delivery, material calculations, CSV downloads, company branding, and unlimited users. Essentials costs $249 monthly or $209 monthly with annual billing, adding unlimited proposals, invoices and work orders, payments, signable PDFs and contracts, and one flexible job board. Scale costs $349 monthly or $299 monthly with annual billing, adding seven customizable job boards, crew management, 25+ automated actions, performance reporting, profit margins, job costs, and QuickBooks integration. The Instant Estimator add-on costs $125 per month.
Roofr fits teams that want breadth rather than a narrow estimating or scheduling tool. Integrations include Google Calendar, Gmail, CompanyCam, QuickBooks, Zapier, ABC Supply, QXO, SRS Roofhub, and GoodLeap, with some capabilities tied to eligible plans. AI features, supplier connections, material ordering, and performance dashboards extend the platform beyond basic CRM functions. Teams needing a free foundation or an expanding system for sales, production, and payment workflows should consider Roofr. Smaller operators needing only one focused task may find its broader paid tiers unnecessary, while teams requiring native mobile apps should look elsewhere.
Roofr pros and cons
- Where it wins
- Free Starter plan includes unlimited users and core job workflows
- Covers measurements, estimates, proposals, scheduling, payments, and reporting
- Supplier, accounting, calendar, email, and automation integrations
- Where it doesn't
- Verified platform access is web only
- Advanced workflows require paid plans or add-ons
- Plan and annual pricing displays vary across some offerings
Roofr fact sheet, pricing and score →
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