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Roistat review

#42 of 49 in Marketing Analytics Software

Connects marketing spend to leads, deals, revenue, and ROI in one web-based platform.

4.9/10Editor score
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Roistat4.9 Visit Roistat

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Roistat is a web-based marketing analytics platform for marketing teams, analysts, and business owners. It brings advertising, website, and CRM data together to connect clicks, visits, leads, sales, revenue, and marketing costs. Its reporting covers ROI, CPL, revenue, expenses, conversion metrics, marketing spend, and advertising costs. The platform also includes multi-channel analytics, cohort analysis, call tracking, customizable dashboards, report export, and a REST API. It is suited to teams that need to follow marketing performance from acquisition through CRM deals rather than review channel metrics separately.

Pricing is organized around projects and monthly visits. The Start plan costs $300 per month for 1 project, unlimited websites, and up to 50,000 monthly visits per project. Basic costs $500 per month for 3 projects, unlimited websites, and up to 250,000 monthly visits per project. Pro costs $1,700 per month for 7 projects, unlimited websites, and up to 500,000 monthly visits per project. Enterprise supports 15 projects, unlimited websites, and up to 2,000,000 monthly visits per project. A 14-day trial is available. The published category specifications show hourly data refresh, spend tracking, pipeline tracking, custom dashboards, and CRM reporting.

Roistat’s ecosystem includes Bitrix24, amoCRM, Yandex Direct, Tilda, Google Ads, CRM/CMS systems, and the REST API. That combination supports teams working across advertising, websites, and CRM workflows, while API access and report export provide additional flexibility for reporting. Custom metric widgets and channel-level analysis help adapt reporting to different campaign structures. Teams should choose Roistat when end-to-end attribution, marketing-cost tracking, and CRM-linked reporting justify a paid analytics platform. It is less suitable for smaller teams seeking a free plan, a lower starting price, or a broader prebuilt integration ecosystem.

Roistat pros and cons

  • Where it wins
    • Links clicks, visits, leads, and CRM deals
    • Reports ROI, CPL, revenue, expenses, and conversions
    • Includes custom dashboards, cohorts, call tracking, and an API
  • Where it doesn't
    • Starts at $300 per month
    • Listed integrations center on selected CRM, advertising, and CMS systems
    • Higher plans are needed for more projects and monthly visits

Roistat fact sheet, pricing and score →

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