Reelo review
A broad restaurant CRM with a free entry point and paid automation, loyalty, and feedback tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Reelo is a restaurant CRM and customer engagement platform for restaurants, cafés, bars, pubs, QSR chains, cloud kitchens, and food courts. It brings together guest profiles, visit and spend data, preferences, feedback, loyalty programs, memberships, referrals, campaigns, QR-code acquisition, and review promotion. Restaurants can reach customers through email, SMS, WhatsApp, and other channels, while a mobile dashboard covers sales, campaigns, customers, and feedback. Its broad scope suits operators that want marketing and retention activity connected to restaurant data.
Pricing gives smaller restaurants a low-risk entry point. The Forever Free plan includes campaigns via SMS and email, customer insights, and business insights. The paid Growth Yearly plan is displayed at INR 3,250 per outlet per month with monthly billing and adds a branded loyalty program, customer feedback, online-review growth, automated campaigns, app campaigns, and QR codes. A 14-day Growth trial is also available. The plan naming and billing presentation require attention when comparing costs across outlets, especially for operators managing multiple locations.
Its platform fit is a notable strength for restaurant teams already working with supported POS systems. Reelo lists integrations with Petpooja, DotPe, eZee Optimus, AllPOS, Ciferon, Digitory, LucidPOS, RoyalPOS, TMBill, VasyERP, Sparktech, and HorecaFox. POS connections support transaction and customer data, segmentation, campaign measurement, and follow-up communication. Automated birthday, anniversary, onboarding, win-back, and review-request campaigns add depth beyond basic messaging. Choose Reelo if you want CRM, loyalty, feedback, reviews, and multichannel campaigns in one restaurant-focused system; choose a simpler campaign tool if you only need occasional email or SMS outreach.
Reelo pros and cons
- Where it wins
- Free plan includes SMS and email campaigns plus customer insights
- Automates loyalty, win-back, birthday, review-request, and other journeys
- Integrates with 12 restaurant POS systems, including Petpooja and DotPe
- Where it doesn't
- The Forever Free plan does not include the paid plan's listed loyalty tools
- Growth pricing is labeled yearly but displayed as monthly billing
- The platform spans many functions, which may exceed the needs of simple campaign users
Reelo fact sheet, pricing and score →
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