PureStats review
A low-cost, cookieless analytics service with reports, events, goals, and funnels.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
PureStats is a web analytics service for website owners and teams that want traffic, campaign, goal, funnel, and conversion reporting without default visitor cookies. A lightweight asynchronous tracking script supports plain HTML sites and documented installations for WordPress, React, Vue, Next.js, and single-page applications. It is aimed at small sites that want privacy-oriented analytics and straightforward reporting rather than a broad behavioral analytics suite.
The plan structure starts with Free, which allows up to 50 sites and 10,000 pageviews per month, essential metrics, CSV exports, and public stats dashboards. Starter costs $9 per month and raises the limits to 100 sites and 100,000 monthly pageviews, adding email reports and priority support. Business is $19 per month for unlimited sites and up to 1,000,000 pageviews, plus custom events, goals, funnels, and priority support. Enterprise costs $49 per month and allows up to 10,000,000 pageviews, with all features, custom integrations, dedicated support, and an SLA guarantee. The free limit is based on pageviews, not visitors.
Its reporting covers real-time traffic, UTM campaigns, sources, pages, locations, and devices; tracking can be custom or no-code, with exports in CSV, JSON, and PDF. Configurable retention controls and cookieless tracking with anonymized visitor identification are central parts of the product's fit for sites seeking privacy-oriented measurement. Platform support is web-focused, and the named integrations are WordPress, React, Vue, and Next.js. Teams needing those core traffic and conversion reports at a low entry price may find the scope appropriate; those seeking advanced behavioral features or a broader integration ecosystem should consider alternatives.
Questions about PureStats
Does PureStats have a free plan? Yes, there is a free plan; paid plans start at $9/mo (Starter).
How much does PureStats cost? PureStats lists 3 paid plans; the lowest is Starter at $9/mo.
What does PureStats run on? Web. It runs in the cloud.
What does PureStats integrate with? 4 integrations: WordPress, React, Vue and Next.js.
PureStats pros and cons
- Where it wins
- Cookieless tracking with anonymized visitor identification
- Free plan covers up to 50 sites and 10,000 monthly pageviews
- Business adds custom events, goals, and conversion funnels
- Where it doesn't
- Free and paid plans cap monthly pageviews
- Integrations focus on WordPress, React, Vue, and Next.js
- Advanced behavioral features are outside its focus
PureStats fact sheet, pricing and score →
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