Pure Chat review
A focused website chat tool with visitor tracking, mobile apps, and a $39 annual starting price.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Pure Chat is website live chat software for entrepreneurs, small businesses, and teams that need to communicate with website visitors. Its embeddable widget supports website conversations, while web dashboards and mobile apps for iOS and Android give agents more than one way to respond. The feature set includes real-time visitor information, chat notifications, transcripts, canned responses, file transfer, trigger-based actions and alerts, analytics, reports, and CSV exports.
Pricing is organized into two paid plans, with a 30-day trial. Growth costs $39 per month when billed annually and supports one website, four users or operators, and 100 SMS notifications. PRO costs $79 per month when billed annually, supports unlimited websites and 10 users or operators, includes 1,000 SMS notifications, and removes Pure Chat branding. The plan difference is most relevant to teams managing multiple sites, needing more operator seats, or wanting a branded customer-facing experience. There is no permanently free plan, so smaller teams should assess the annual commitment against their expected chat volume and site coverage.
Pure Chat keeps its focus on website-based conversations rather than presenting a broad multichannel workspace. The listed integrations are Google Analytics, HubSpot, Infusionsoft, and Zapier, while the API provides another connection point for business workflows. For teams that mainly need a straightforward website widget with visitor context, agent tools, reporting, and mobile access, the product covers the core live chat workflow. It is less suitable for organizations seeking multiple chat channels or a wider native integration set. Choose Growth for one-site coverage and a small operator group; choose PRO when unlimited websites, additional operators, higher SMS capacity, or removed branding matter.
Pure Chat pros and cons
- Where it wins
- Visitor tracking, transcripts, canned responses, and real-time analytics
- Web, iOS, Android, and API access support flexible agent workflows
- Growth includes four operators and 100 SMS notifications
- Where it doesn't
- The Growth plan supports only one website
- The product supports website chat rather than multiple chat channels
- Named integrations include Google Analytics, HubSpot, Infusionsoft, and Zapier
Pure Chat fact sheet, pricing and score →
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