Propulso review
A focused location-intelligence platform for visitor, market-share, and campaign analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Propulso is a cloud location-intelligence platform for agencies, retailers, cities, institutions, and parks organizations. Its GeoIndicators product analyzes visits, visitor profiles, foot-traffic trends, market share, demographics, tourism, trails, cross-visits, and economic impact using anonymized mobile-location data. GeoMarketing adds custom geographic zones, location-based audience activation, and measurement of real-world visits and campaign conversions. It is designed for organizations that need geographic and mobility analysis rather than a general-purpose business intelligence workspace.
The plan structure scales by report volume, territory, analytical depth, and access. Starter includes key reports, up to 60 reports per year, and coverage limited to one province or state. Advanced raises the allowance to 120 reports, doubles territorial coverage, and adds Tourism and Trails reports plus multi-polygon integration. Pro supports up to 240 reports per year, three years of historical data, API access, JSON/XLSX exports, and a dedicated account manager. Enterprise increases capacity to 1,200 reports per year, covers North America, supports 25 polygons per report, and adds customized training and premium support. Payments can be monthly or annual, and on-demand reports are available.
Propulso’s main strength is depth within location intelligence: teams can compare locations or industries, profile visitors against populations, examine movement between sites, and measure changes around openings, closures, events, and campaigns. Custom zones connect analysis with audience activation, while higher tiers support programmatic access and report exports. The trade-off is focus. Organizations seeking conventional BI across broad business systems may find its web-and-API platform too specialized, while teams needing foot-traffic, geographic, tourism, or campaign-conversion analysis will find the tier structure more relevant. Starter suits localized reporting; Pro and Enterprise fit organizations needing history, scale, exports, or wider territories.
Propulso pros and cons
- Where it wins
- GeoIndicators reports cover visits, demographics, market share, and cross-visits.
- Before-and-after analysis measures openings, closures, events, and campaigns.
- Pro and Enterprise add exports, API access, and broader historical or geographic coverage.
- Where it doesn't
- Pricing requires a sales conversation rather than published amounts.
- Starter is limited to one province or state and 60 reports per year.
- API access and JSON/XLSX exports begin on the Pro tier.
Propulso fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update