Pronto review
A focused Google review workflow with WhatsApp alerts, approvals, and AI replies.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Pronto is a review management platform for businesses, franchises, service providers, agencies, and multi-location brands. It connects with Google Business Profile, synchronizes Google reviews, sends real-time alerts through WhatsApp, tracks ratings and trends, and supports AI-assisted or automated replies. Teams can approve, edit, or publish responses from WhatsApp, while customizable tone and brand instructions help shape the output. The platform is available on the web and through an API.
Pricing is organized around the number of Google Business Profiles and review requests. Starter costs $39 per month on monthly billing or $29 per month on annual billing, and includes one profile, up to 200 review requests per month, AI-generated reply suggestions, sentiment analysis, and email support. Growth costs $79 monthly or $69 monthly on annual billing, and supports up to five profiles and 1,000 review requests per month, adding AI auto-replies with approval flow, customizable tone and style, weekly reports, and priority email support. Pro includes unlimited profiles, unlimited review requests, fully automated AI replies, team collaboration, a multi-location dashboard, API access, and integrations. A 14-day free trial is available.
Pronto’s strongest fit is for teams that already work in WhatsApp and want review response activity brought into that workflow. Its progression from reply suggestions to approval-based automation and then fully automated replies gives smaller teams and growing operators distinct operating levels. The focus is deliberately narrow: Google Reviews is the review source, with Google Business Profile and WhatsApp as the core integrations. Choose Pronto for Google-focused monitoring, collection, sentiment tracking, and response management across one or more locations. Teams that need review sources beyond Google should consider a broader review management platform.
Pronto pros and cons
- Where it wins
- WhatsApp alerts, approvals, edits, and publishing for Google reviews
- AI drafts, sentiment analysis, tone controls, and automated replies
- Multi-location management with API access and integrations on Pro
- Where it doesn't
- Review-source coverage centers on Google Reviews
- No free plan is included
- Paid plans cap review requests except Pro
Pronto fact sheet, pricing and score →
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