ProLine review
A broad roofing CRM with a free base account and substantial paid-tier costs.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ProLine is a roofing CRM for residential roofing contractors that brings lead and project management into one system. Its feature set covers multi-option quotes, signatures, field delivery, automated email and SMS campaigns, built-in calling and texting, production tasks, crew dispatch, scheduling, invoices, payments, reporting, mobile apps, and customer project portals. It is aimed at larger teams that want a broad operating system for sales, production, customer communication, and cash flow rather than a narrow estimating or scheduling tool. The web, iOS, and Android availability supports office and field workflows.
The published plans start with a permanent free Base Account covering Projects, Events, Canvassing, Quotes, Reporting, and Measuring. The Good plan costs $497 per month and adds production management, multi-option and multi-structure quotes, payments and invoicing, scheduling, mobile apps, integrations, and Zapier. Better costs $797 per month and adds inbound and outbound AI voice agents, AI call summaries, AI call scoring, and an AI insurance estimate manager. Best costs $1,697 per month and adds audience segmentation, marketing broadcasts, a social planner coming soon, and landing pages coming soon. Good, Better, and Best include three seats.
ProLine’s ecosystem is a meaningful strength for roofing companies already using specialized tools. Integrations include QuickBooks, CompanyCam, Google Calendar, Zapier, EagleView, RoofQuotePRO, SumoQuote, ABC Supply, QXO, and SRS Distribution. Customer portals extend visibility to homeowners by presenting schedules, quotes, invoices, and project information. The tradeoff is cost: the free account is useful for getting started, but production, payments, mobile apps, integrations, and advanced communication capabilities require the paid Good tier. Teams seeking only basic estimating or scheduling may find ProLine broader and more expensive than necessary; larger contractors needing connected sales, operations, and payment workflows are the clearest fit.
ProLine pros and cons
- Where it wins
- Free Base Account includes projects, quotes, reporting, and measuring
- Covers quotes, production, scheduling, payments, portals, and reporting
- Connects with QuickBooks, CompanyCam, Zapier, suppliers, and roofing tools
- Where it doesn't
- Paid plans start at $497 per month
- Advanced AI features begin on the $797-per-month Better plan
- Social planner and landing pages are listed as coming soon
ProLine fact sheet, pricing and score →
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